Marketing Communications Director

4 hours ago

Doha, Baladīyat ad Dawḩah, Qatar Talent Pal Full time
{"Role Summary": "

The incumbent will lead cross-functional relationships with organization stakeholders to operate as the first line to manage marketing briefs, understand product, brand, customers, and industry to develop a focused marketing communication program for QNB Group and operate as a hub for domestic and international markets.

Within their capacity, the incumbent will direct, implement, monitor, and evaluate marketing communications strategy and tactics, including advertising campaigns, branding, merchandising, product promotion, and regulatory matters.

", "Key Responsibilities": "
  • Lead the process for all international and local marketing communications programs (Advertising, Promotions, and PR) to support the Group's Brand.
  • Collaborate with global communication and local advertising departments to manage, guide, lead, and monitor the international execution of all marketing programs and related activities.
  • Ensure that the Advertising processes within QNB are operating effectively and efficiently toward achieving high operating standards.
  • Provide timely follow-up on all advertising inquiries and maintain availability by telephone and email to clientele and staff members.
  • Work with product managers to secure sales objectives, product information, and promotional requirements for assigned categories.
  • Help define advertising, sales, promotional, and media objectives, work with company agencies and internal staff to achieve these objectives on time and within budget.
  • Develop effective direct marketing programs using a variety of media, including direct response TV, direct mail, print, and online.
  • Identify, develop, and review creative sponsorship and advertising packages for the Group and its associated events.
  • Manage all aspects of the current database of sponsors and advertisers and develop relationships with new sponsors and advertisers.
  • Responsible for planning and scheduling the advertising activity for each business unit. The incumbent is also responsible for pulling together all individual business unit plans to form an overall Advertising/Marketing Communications Strategy.
  • Facilitate the development and implementation of all marketing programs (Advertising, Promotions, and PR) to support the Group brand.
  • Coordinate with all AGMs within the Group Communications function to ensure that all requests asked by the Business Units are feasible and are not undergoing any delays.
  • Maximize operational performance for the MARCOM/Campaign Managers by providing help and technical/project management advice to resolve BU/Client problems regarding a particular request.
  • Set the short, medium, and long-term strategy objectives for the MARCOM function with the support of the planning and brand head.
  • Take decisions with limited information and ambiguous situations.
  • Take unpopular and tough decisions in the interest of the organization.
  • Provide assistance or coaching as needed and express confidence in the individual.
  • Clearly articulate resource requirements and obtain management approvals for the same to ensure successful change while balancing the resources in the most optimum manner.
  • Understand the changing dynamics of situations accurately and respond in a manner that helps the organization in adapting to the new situation effectively.
", "Qualifications": "
  • Bachelor's level in marketing communications and business, with experience in both B2B and B2C in international markets with best practice marketing techniques.
  • Minimum 12 years of international experience at a Group level in a multidisciplinary strategic marketing function across product segment marketing communications brand management, and strategic planning.
  • Proven track record of developing and executing successful brand and communications campaigns that deliver to commercial goals.
  • Proven and demonstrable creative thinking, problem-solving, and analytical skills in marketing communications.
  • High levels of strategic planning and prioritization capability.
  • Excellent verbal and written communication skills.
  • Comfortable at Executive and C-Suite level in explaining, guiding, and recommending the optimum marketing communications strategies approach to brand building.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Knowledge of standards and best practices for online media.
  • Strong analytical, forecasting, and research skills.
  • Strong skills for networking and relationship building.
  • Experience enabling strong interdepartmental relationships.
  • Resilient with the ability to work to deadlines and maintain high levels of professionalism under pressure.
", "Requirements": "
  • Attach the following: Resume/CV, Copy of Passport or QID, Copy of Education Certificate.
", "Company": "Talent Pal"}

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