Loyalty Program Director
7 days ago
We are looking for a skilled Loyalty Specialist to lead our loyalty program efforts at lxbfYeaa. This role will involve developing and implementing a loyalty strategy that drives customer retention and visiting frequency.
About the Role:
- Loyalty Program Management: Manage the overall loyalty program, including strategic planning, campaign execution, and data analysis.
- Collaboration: Work closely with the Marketing team, Creative agency, and other departments to ensure effective campaign execution.
- Analytics: Monitor and analyze program performance, identifying opportunities to enhance effectiveness.
Responsibilities:
- Develop and implement an annual loyalty marketing plan for Novo Premiere Club (NPC).
- Design and deliver targeted loyalty campaigns in coordination with programming and operations.
- Analyze customer behavior and incorporate insights into personalized campaigns and future planning.
- Maintain accurate records of program performance and identify areas for improvement.
Qualifications:
- Degree in Marketing, CRM, or related field.
- 3-5 years of experience in managing loyalty programs with strong focus on data analysis.
- Alteryx experience preferred.
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