Digital Marketing Strategist

24 hours ago


Al Wakrah, Al Wakrah, Qatar QATAR Airways Full time
Key Responsibilities

As a Senior Emailing SMS Push Officer at Qatar Airways, you will be responsible for developing and implementing a global automated and manual cross-channel direct marketing strategy and campaigns to maximize sales and services. This includes increasing and engaging the database members with relevant communications across the funnel by further developing and optimizing the current campaigns, personalization, templates, content, marketing, automation, and performance.

Key Objectives
  • Develop and implement a global automated and manual cross-channel direct marketing strategy and campaigns to maximize sales and services
  • Increase and engage the database members with relevant communications across the funnel
  • Develop SMS and push channels and increase their penetration in the direct marketing mix
  • Plan and execute 3rd-party and QR branded lead-generation activities to produce high quality leads within the given cost budget
Requirements

To succeed in this role, you will need to have excellent communication and project management skills, as well as the ability to work closely with internal stakeholders and external partners to ensure quality and consistency in all direct marketing communications.

You will also need to have a strong understanding of data analysis and reporting, as well as the ability to design and execute split tests to optimize content, frequency, timing, and cadence of direct marketing messages.

Additionally, you will need to have experience with data integrations and orchestration, as well as the ability to plan and build data integrations to enable deployment of automated emails.



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