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Marketing Director
2 months ago
We are seeking a seasoned marketing professional to lead our Central Marketing Organization (CMO) in Qatar. The CMO is responsible for accelerating Qatar's growth agenda through integrated marketing campaigns that delight our customers and partners, and create Microsoft fans. The CMO leverages deep functional and business expertise to deliver superior customer experiences through connected customer journeys and data-driven storytelling. The CMO builds strategic partnerships across MEA & Corp HQ to drive a digitally transformed, connected go-to-market.
Responsibilities- Lead marketing planning with business goal alignment across sales and marketing leadership and priorities.
- Drive marketing thought leadership and marketing governance, inclusive of accessibility and sustainability marketing, and land integrated field marketing in Qatar, using global demand centers and global engagement programs.
- Raise visibility of marketing impact in Qatar by using marketing engagement index, marketing insights for sellers, and support for MSX content recommendation governance.
- Establish a predictable rhythm of connection and standard reporting.
- Partner to manage the marketing budget and ensure integrated hybrid experiences for customers, leveraging global marketing strategies, policies, and assets.
- Support industry sellers through prioritized industry GEPs via industry integrated marketing manager, and local industry digital events and local customer evidence.
- Adopt marketing service central services for marketing execution scale, global guidance/policies adherence, and use of global assets.
- Evangelize Microsoft's events framework empowering experiential lead to partner with WW M&O and events, studios & community teams to align global & local events and optimize the customer experience.
- Positive and pragmatic business thinker with a minimum of 15 years of marketing, marketing operations, and digital technology change management leadership experience in technology.
- Strong track record of digital, social, communication, and execution experience.
- Experience in Qatar or the Middle East is preferred.
- Strong people management experience, leading virtual teams to land global marketing strategies, leverage corporate content, and augment integrated regional efforts that amplify/extend/scale marketing and enable sales.
- Solid understanding of and appreciation for integrated, digital marketing, marketing automation concepts, and marketing operations.
- Proven experience managing strategic issues and challenges in a highly matrixed organization.
