Digital Marketing Director
6 days ago
About the Role
The position of SEM Manager at Qatar Airways presents a unique opportunity to join a quickly growing Digital Marketing & Acquisition team. In this role, you will be responsible for managing the paid search channel objectives by targeting relevant audiences across global and local search engines.
As a key service provider to internal stakeholders and a trusted liaison to external vendors, you will lead a team of paid search specialists to manage campaigns and ensure efficient operations.
Daily Responsibilities:
- Set paid search strategy to ensure visibility and drive sales in line with the airline's digital marketing strategy.
- Execute a multi-million dollar paid search engine portfolio with strict targeted return on investment.
- Provide input and consultation to refine search marketing strategies and align with industry trends.
- Ensure alignment with other marketing channels such as organic search.
- Collaborate with MarTech and Analytics teams to utilize business and customer data effectively.
- Manage and develop a team of paid search specialists.
- Execute audit controls ensuring adherence to budget, workflows, and reporting.
- Prepare business cases to build and lead a world-class paid search strategy.
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