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Digital Asset Management Specialist

2 months ago

Doha, Baladīyat ad Dawḩah, Qatar Qatar Airways Full time
About the Role

We are seeking a highly skilled Digital Asset Management Specialist to join our rapidly growing Digital team at Qatar Airways.

This role is responsible for leading efforts in organizing media, assets, and corresponding metadata for efficient management of our digital asset management platforms. The successful candidate will be responsible for creating, reviewing, and editing assets, assigning appropriate taxonomy and metadata to assets, and ensuring efficiency and proper usage by the relevant team.

Key Responsibilities:

  • Develop and implement digital asset management capabilities by creating a roadmap focused on streamlining operations, optimized user flows, permissions, and maintaining best practices for asset management.
  • Create, adapt, and optimize digital assets for use on various digital marketing channels. Provide assets in all required adaptations for all campaigns.
  • Implement delivery schedules for media elements and work closely with managers and digital marketing channel leads to oversee asset management and the distribution process.
  • Liaise with Marketing to obtain Master creative and working files.
  • Produce and optimize assets for all channels, including web, social media, display banners, native ads, and more.
  • Deliver assets and communicate details with stations and other digital stakeholders.
  • Liaise with external agencies on asset preparation and other required services.
  • Maintain and organize the Digital Asset Management system (DAM).
  • Optimize assets for web, perform quality checks, uploading, and publishing.
  • Handle naming, tagging, and adding metadata on all assets for efficient search and replace functions.
  • Create imagery templates for components.
  • Work with relevant teams to develop batch upload processes for assets and metadata.
  • Develop processes for handling image expiration and validity.
  • Catalog and audit image batches to compile a list of expired images. Remove and replace those images from all digital touchpoints.

About You

To be successful in this role, you should possess the following experience and qualifications:

  • High School Qualification / Diploma or Equivalent with Minimum 5 years of job-related experience OR Bachelor's Degree or Equivalent with Minimum 4 years of job-related experience.
  • Previous work experience in a digital optimization role within a fast-paced, cross-functional team environment.
  • Expertise in design principles and latest design technologies.
  • Understanding of digital marketing and its channels.
  • Advanced knowledge of Adobe Photoshop. Ability to create, manipulate, and produce large numbers of artworks efficiently.
  • Knowledge of Adobe Experience Manager. Working with image repositories (DAM) and fundamental knowledge of how a Content Management System (CMS) works.
  • Use Adobe Illustrator to create buttons, logos, and other graphics for various digital channels.
  • Advanced knowledge of HTML5 and working on CSS.
  • Using Google Web Designer to create HTML5 banners. Knowledge of HTML5 banners and how to incorporate Click Tags.