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Digital Marketing Executive

2 weeks ago

Doha, Qatar VLCC Wellness International Full time

Saving on current agency spends for Digital Marketing either on direct cost control or in investment vs ROI means
- Optimizing the ROI on digital marketing spends Operational Excellence
- Develop and execute annual e-Marketing plan including:

- Preserve brand standards and price consistency across all online distribution channels. Gather and analyze intelligence on markets' threats and opportunities, Evaluating customer research, market conditions and competitor data.

Work Location - Qatar Only
- Develop strategic digital marketing plans that establish VLCC’s comprehensive online presence and integrate with offline marketing programs.
- Work closely with all business stakeholders to develop integrated Accountable Campaigns featuring a strong digital marketing and analytics-driven foundation based on distribution and not averages
- Provide actionable, tactical solutions in social media, content development, mobile marketing, and online viral campaigns for both B2B and B2C clients.
- Define program metrics, establish benchmarks and use industry-standard tools to measure and report website and social media analytics derive relevant business insights and optimize the ongoing performance of digital programs.
- Manage various e-tools. Websites' CMSs (Content Management System), Social Media Management Platform.
- Liaising with agency and manage paid search, lead generation, SEO and PPC, affiliate marketing etc.
- Establish and manage strategic alliances with online agencies.
- Tracking conversion rates and making improvements to the website.
- Managing online brand and product campaigns to raise brand awareness.

Ability to commute/relocate:

- Doha: Reliably commute or planning to relocate before starting work (required)