Manager Advertising Technology

Job title

• Manager Advertising Technology
• Ref #
• 225495
• Location
• Qatar - Doha
• Job family
• Corporate & Commercial
• Closing date: 04-Sep-2025

**About the role**

• Manager Advertising Technology will oversee the data activation and advertising technology strategy. This- role involves planning and managing the roadmap for implementing marketing and advertising platforms,- focusing on automation while ensuring compliance with data regulations. This position will utilize first-party- data to achieve top-tier targeting and tracking and will play a crucial role in connecting digital platforms to- drive commercial success. Additionally, this position aims to empower the team to excel in data-driven- marketing.**Key Accountabilities include**:

• Develop and manage a comprehensive roadmap for data activation strategies that are intricately aligned
• with overarching commercial objectives, while actively identifying and generating new revenue growth- opportunities within the market.- Serve as the technical platform lead for key advertising platforms, such as Google and Meta, ensuring the
• optimal utilization of their advanced features to drive innovation and improve campaign effectiveness- continuously.- Advocate for and facilitate the adoption and integration of state-of-the-art marketing and advertising tools,
• leveraging artificial intelligence, automation, and dynamic ad delivery systems to enhance targeting and- engagement strategies.- Explore new market trends and evaluate new technology to ensure best in class data driven marketing.
• Define commercial benefits and risks around the use of first party data to support with the delivery of new
• projects.- Maximize the effectiveness of first-party data by employing advanced segmentation techniques and
• analytical approaches to create targeted and impactful advertising strategies.- Develop and manage comprehensive processes and frameworks to guarantee the consistent and
• compliant usage and sharing of data specifically for advertising and reporting objectives, ensuring- adherence to legal and regulatory standards.- Conduct thorough analyses of emerging market trends and evaluate cutting-edge technologies to ensure
• the implementation of best-in-class practices in data-driven marketing, positioning the organization as a- leader in the industry- Clearly define the commercial benefits and associated risks involved in the utilization of first-party data,
• providing strategic insights that support the successful delivery of new projects and initiatives- Design and implement robust frameworks that enable the orchestration and personalization of marketing
• communications, leveraging real-time data on available campaigns and offers to optimize customer- engagement and conversion rates- Manage processes and frameworks to ensure a consistent and compliant use and sharing of data for the
• purpose of advertising and reporting- Identify opportunities to leverage automation in campaign management such as campaign creation,
• workflows, processes and creatives- Engage in effective collaboration among various departments, specifically focusing on digital initiatives,
• product development, and information technology in order to drive innovation, improve processes, and- deliver outstanding results for projects- Establish a robust data-driven methodology that emphasizes continuous testing and learning, leveraging
• advanced measurement solutions to derive actionable insights and maximize campaign effectiveness- Implement and maintain rigorous tracking and measurement frameworks that promote data governance,
• ensuring data quality, integrity, and accessibility across all digital initiatives.- Identify and capitalize on opportunities to incorporate automation in campaign management, enhancing
• efficiency in campaign creation, optimizing workflows, streamlining processes, and enhancing creative- asset management- Oversee the implementation and optimization of dynamic feed management systems to enhance
• advertising effectiveness, ensuring real-time updates and data synchronization for improved campaign- performance- Foster cross-functional collaboration with digital marketing, product development, and IT teams to ensure
• all initiatives align with business objectives and support seamless execution- Ensure seamless integration with various platforms and tools, facilitating efficient data usage and
• activation to improve targeting and personalization in marketing efforts- Spearhead the procurement of new technologies and tools as necessary, conducting thorough feature
• comparisons and evaluations to identify the best solutions for enhancing operational capabilities and- achieving strategic goals- Perform other department duties related to his / her position as directed by the Head of the Department

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