Director of Marketing

Company Description

A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description

You work closely with the General Manager, Regional Office and your team to set up, establish and drive the hotels' financial performance and creating results by maximizing efforts with innovative marketing and communication ideas. You will develop rapports with key media and international media agencies.. You will be responsible to build and develop the hotels' sales and marketing leadership in your geographic assignment. Through your effective management, passion and enthusiasm you will be able to successfully inspire and coach your team and ensure marketing brand standards are fully respected. You would also oversees the implementation of marketing and PR strategies to meet changing market and competitive conditions as well as monitoring competitor marketing and PR activities. With the growing importance of social media the responsibility for monitoring and implementation lies with his role. We would like you to establish and maintain relationships with industry influencers and key strategic partners as well as to maintain a consistent brand image throughout all sales, PR, marketing and MarCom activities. Lastly you would oversees the implementation of the brand strategy and brand standards at a hotel level and implements corrective measures if necessary.

**Key Responsibilities**
- Manage, develop and implement a marketing and communications strategy by property for the Hotels & Resorts located in the assigned region
- Manage all brand, advertising and marketing, creative and media buying
- Maintain and direct all third party related agencies as per the hotels and resorts requirements
- Manage an effective e-Communications and social media strategy to support the overall business objectives
- Identify potential sponsorship and promotional opportunities for each property and manage the strategic business alliances and relationships
- Monitor industry trends and keep senior managers appraised of brand perceptions and any potential issues that would have a negative impact on the business
- Liaise and meet regularly with individual property General Managers and Department Heads to ensure that all specific requirements for marketing related work are managed
- Effectively communicates with all levels, manage reports
- A strong leader, who can articulate a vision and translate it to reality
- Brand ambassador
- Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.
- Create and implement PR plans and set budgets that help promote room, food & beverage and spa
- Ensure dispatch and strong influx of relevant information to the key media
- Pitch stories to the Maison to English and Arabic titles and develop PR coverage reports on a monthly basis
- Manage media inquiries and interview requests
- Coordinate photo shoots, promotional videos and any type of event that has to do with the communication and / or publicity of the hotel.
- Be the guardian of the hotel's social media platforms
- Develop social media campaigns to help achieve social media exposure and to drive followers
- Develop and plan social media calendar; post daily feed for hotel's social media channels per hotel's brand standard

Qualifications
- Bachelor's degree equivalent International degree in Marketing, Business or Commerce MBA
- 5+ years of international marketing and communications experience
- Previous experience as Director of Marketing in a luxurious hotel brand or agency background