Social Media Officer

Title: Social Media Officer

Location: Qatar

Org Unit: Communications

Work Days: Sunday-Thursday

**Position Summary**:

- The position is responsible for content creation and dissemination via social media platforms.**Responsibilities**:

- Researches, conceptualizes, pitches, and creates original social content; layout and edits vertical stories.
- Produces, screens, and edits social media visuals (e.g., infographics) and animations. Films and edits videos for the organization's social media channels.
- Produces and modifies high-quality photos and videos with a mix of text, graphics, photos, and animations; optimizes video content for social platforms; conducts quality control of video content for dissemination on institutional social platforms.
- Collaborates with copywriters and designers to ensure content is informative and engaging.
- Ensures image brand consistency and quality across social media platforms.
- Collaborates across the team to coordinate, optimize, and promote media content and produces complementary graphics and animations as needed.
- Interfaces with divisions in gathering communication materials and responding to queries to enhance content submission and supports in providing advice on launching social media presence for specific requirements or initiatives.
- Conducts research on potential emerging social media trends.
- Makes recommendations to drive social media views, watch time, and engagement.
- Attends and captures various relevant WCM-Q events for social media content.
- Tracks analyzes, and reports on the performance of social media campaigns.
- Evaluates analytics of social media marketing campaigns and provide data-driven for improving market presence.
- Initiates online marketing campaigns by actively driving brand recognition, engaging users, and increasing traffic.
- Manages social media editorial calendar to routinely develop new and curate content for distribution across multiple digital assets.
- Performs other duties as assigned.

**Education**:

- Bachelor's Degree

**Experience**:

- Bachelor’s degree in Marketing, Mass-Communications, or related field with 5 - 6 years of relevant experience out of which 3 years of social media management, marketing experience, content creation, graphic design, data collection and analyses.**Knowledge, Skills and Abilities**:

- Advanced knowledge of social media trends, platforms, marketing tools, and best practices.
- Proficient in Microsoft Office Suite and Adobe Creative Cloud (Adobe Premiere, After Effects, Illustrator, InDesign, Lightroom, and Photoshop).
- Ability to work collaboratively with a diverse group of stakeholders.
- Demonstrated ability to take initiative and think critically through given assignments.
- Understanding of SEO and web traffic metrics.
- Ability to monitor SEO and user engagement and suggest content optimization.
- Fluent in spoken and written English.

**Licenses and Certifications**:
**Working Conditions/Physical Demands**:
Weill Cornell Medical College in Qatar was established in 2001 as a partnership between Cornell University and Qatar Foundation. The first medical school in Qatar and a pioneer of coeducation at the university level, WCM-Q offers an integrated program of pre-medical and medical studies leading to the Cornell University M.D. degree. Teaching is by Cornell and Weill Cornell faculty, including physicians at Hamad Medical Corporation (HMC) who hold Weill Cornell appointments. Enrollment has grown rapidly from 25 first-year pre-medical students in fall of 2002 to over 200 students from more than 30 countries. WCM-Q is part of Weill Cornell Medical College, which was founded in New York City over 100 years ago, and shares the same mission:

- to provide the finest education possible for medical students
- to conduct research at the cutting edge of knowledge
- to improve health care both now and for future generations
- to provide the highest quality of care to the community

Weill Cornell Medicine-Qatar is an Equal Employment Opportunity/Minorities/Females/Vet/Disabled employer.