Digital Marketing and Social Media Specialist

**Job Summary**:
The Digital Marketing and Social Media Specialist is responsible for developing, implementing, and managing online marketing campaigns that promote the company's brand, products, and services. This position plays a critical role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The role also requires expertise in using social media platforms to engage with the target audience, create compelling content, and analyze the effectiveness of digital marketing efforts.

**Key Responsibilities**:

- **Digital Marketing Campaigns**:

- Plan, execute, and manage digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.).
- Optimize ad campaigns to maximize reach, engagement, and conversion rates.
- Monitor and analyze campaign performance, providing detailed reports on ROI and key metrics.
- **Content Creation & Strategy**:

- Collaborate with the content team to develop creative marketing ideas, ad content, and landing pages.
- Ensure consistent brand messaging across all digital platforms.
- **Social Media Management**:

- Develop and execute social media strategies to increase brand visibility and engagement.
- Create, schedule, and publish social media posts across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
- Engage with the community, respond to comments, and foster meaningful interactions with followers.
- **SEO & SEM**:

- Perform keyword research and optimize web content for search engine optimization (SEO).
- Manage and improve website performance through SEO techniques.
- Run search engine marketing (SEM) campaigns to generate traffic and leads.
- **Analytics & Reporting**:

- Use tools like Google Analytics, Facebook Insights, and social media monitoring tools to track the performance of campaigns.
- Analyze user engagement, conversion rates, and other key metrics to refine strategies.
- Generate regular reports on digital marketing efforts, including website traffic, SEO performance, social media engagement, and paid advertising ROI.
- Use marketing automation tools to streamline campaigns.
- **Collaboration & Coordination**:

- Work closely with the marketing team, designers, and developers to align digital efforts with overall business goals.
- Stay up-to-date with industry trends, new digital technologies, and best practices.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing and social media management.
- Strong knowledge of Google Analytics, Facebook Ads Manager, SEO/SEM techniques, and marketing automation tools.
- Proven track record of managing successful social media and digital marketing campaigns.
- Excellent communication skills and creativity in content creation.
- Ability to analyze data and derive actionable insights.

**Preferred Skills**:

- Experience with design tools like Canva, Adobe Photoshop, or Illustrator.
- Familiarity with e-commerce and online advertising platforms.
- Experience in managing a budget for digital campaigns.

Pay: From QAR7,000.00 per month

Application Question(s):

- Do you have experience in managing marketing campaigns through social media platforms?
- What platforms have you worked on before?
- What does social media mean to you as a social media manager within the company?

**Experience**:

- social media: 3 years (preferred)
- digital marketing: 3 years (preferred)

**Language**:

- english (preferred)
- arabic (preferred)

**Location**:

- Doha (preferred)

Application Deadline: 10/10/2024