Social Media Specialist

5 days ago

Doha, Qatar PUNJI DIGITAL PRINTING ADVERTISING EVENTS Full time

**Job brief**

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

You should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

**Responsibilities**
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Google Ads

**Google Ads Specialist Job Duties**
- Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals
- Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
- Monitoring competitor activity in order to identify any new strategies that may affect business goals
- Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
- Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
- Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness
- Creating reports detailing campaign results and making recommendations for future campaigns
- Analyzing customer data to identify potential customers who may be interested in the company’s products or services
- Collaborating with other team members to develop strategies to improve website traffic and sales

**Requirements and skills**
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English

**Salary**: QAR2,500.00 - QAR3,000.00 per month

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