Store Director

**MISSION**:To **ensure** the **delivery** of **exceptional** **operational** and commercial standards **throughout** the store, **with** focus on **providing** an **elevated** **customer** **experience**. The Store **Director** **needs** to **ensure** compliance in all areas of **operational** **activity** and drive sales and **profitability** **through** the performance and **development** of the Management team, **whilst** **managing** **within** **agreed** budgets.**

**Responsibilities**

**Client Experience**
- Embody Sephora Attitude and set an example in front of the team.
- Provide support to the team in difficult situations ensuring client’s satisfaction.
- Provide extensive coaching and training to assist the team in meeting all commercial and operational KPI’s.
- Take over floor leadership segments and ensure the floor is always managed and covered.
- Energize and motivate the team through effective floor management to guarantee an addictive experience for our clients.
- Use suitable tools (Love Meter and CEE) for analyzing overall satisfaction and propose action plans to enhance the customer experience.
- Inspire the team to use digital tools to deliver a customized service.
- Work in partnership with the Training Department and coach the team to offer our Beauty Services to maximize client satisfaction.
- Embolden team to use digital (Happy App) to deliver a customized service; responsible for daily follow up
- Build a strong relationship with Brand Supervisors and follow up on Brand BCs.
- Lead your Management team to create a positive and energetic shopping experience to enable achievements in all commercial KPI’s.
- Provide support for the head of operations in analyzing results and proposing action plans in order to enhance client experience and drive all related KPI’s.
- Provide support for the management team by maintaining and enforcing quality customer service and resolving customer service complaints.

**Sales**
- Implement retail priorities and inspire commercial success.
- Lead the management team to create a positive and exciting work environment through effective floor management while ensuring that targets are met.
- Inspire your Services Manager to create a playful and educational experience while ensuring services targets are met.
- Reinforce sales policies and techniques established at the Sephora University with all team members.
- Balance and drive the sales target among selective, exclusive and Sephora Collection.
- Provide support for the Store Head of Operations in analyzing sales results and proposing action plans to achieve set target.
- Create disruptive internal competitions to motivate the team and boost the achievements.

**Operations**
- Optimize and oversee operations with the Operations Manager to ensure efficiency and that the store is compliant with company policies and operational guideline.
- Inspire the management team to enforce the policies and procedures referring to products, testers, prices, merchandising and other partners (Brands, helpers, security).
- In collaboration with the operation manager the stores projection of an excellent image through cleanliness and product restocking.
- Accurately monitor stock availability and report low stock to the Operation Manager to avoid OOS situations.
- Work with the Operations Manager to ensure that VM, merchandising quality, animation and marketing standards are met.
- Provide Support to the relevant head office department in providing feedback and analyzing data on all operational aspects.

**Business**
- Provide support to the Head of Retail with knowledge of the market conditions, competition, client needs, etc.
- Provides leadership and management to the store organization that mirrors the vision and strategic direction of Sephora.
- Establish monthly reports including competitors' activities.
- Analyze all relevant KPIs and propose action plans for improvement and forecast future performance
- Develop and propose short
- and long-term strategies to drive top and bottom line/brands sales.
- Proactively provide the HO and CATMAN with product recommendations and qualitative feedback based on local knowledge about the market and client needs.
- Put in place action plans to boost business and maximize product performance, leveraging visual merchandising, training, monthly trends and operational knowledge.
- Propose Plan, implement and oversee in-store promotional events or displays.
- Following trends and perform market visits and analyses to understand the local market and work to determine business growth opportunities.
- With your team of Managers ensure all Contribute to the Business reports as required to form a comprehensive picture of the business.
- Network with other stores and head office departments and take on area responsibilities
- Network and build relationships with the different departments in Sephora HO and take on area responsibilities.
- Manage the store’s P&Ls.
- Propose innovati