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Digital Marketing Executive

2 weeks ago

Doha, Qatar Moka & Co. Full time

Moka & Co. is looking for an experienced digital marketer who can plan and manage all of our digital marketing channels and campaigns. You will r contribute to the organization’s marketing strategy to increase customer sales and engagement.

**Responsibilities**:

- Developing and executing the organization’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting
- Devising innovative digital marketing campaigns, that feed into the organization’s overarching marketing strategy
- Creating engaging digital content that increases customer engagement and enhances the organization’s online brand
- Implementing strategies to drive traffic to the organization’s website, including SEO and PPC
- Creating and implementing a social media policy and framework for the organization
- Moderating all social media platforms including Twitter, Instagram and Facebook etc.
- Managing the digital marketing budget, including allocating budgets across different channels and platforms
- Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
- Working closely with colleagues in sales and IT to ensure all activity is integrated
- Proven experience managing a digital marketing function for an organization
- Strong track record implementing successful digital marketing campaigns
- Experience using content management systems
- Knowledge of website analytics tools, for example Google Analytics
- Experience in setting up and optimizing Google AdWords campaigns
- Bachelor's degree in marketing or business

**Desirable**:

- Experience using Adobe Creative Suite
- Working knowledge of HTML, CSS, and JavaScript

**Job Type**: Part-time

Ability to commute/relocate:

- Doha: Reliably commute or planning to relocate before starting work (required)