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Marketing Executive

3 weeks ago

AlKhawr, Qatar Nord Anglia Education Full time

**Date**:17 Feb 2025

**Location**:Al Khor, QA

**Job ID**:5180

**School**:Nord Anglia International School Al Khor

**Company**:Nord Anglia Education

**Marketing Executive**

**Nord Anglia International School Al Khor (NAISAK), Qatar**

**Location**:

- Al Khor, Qatar
- Nord Anglia International School Al Khor (NAISAK) is looking to appoint an outstanding **Marketing Executive** to join a well-established and supportive Marketing, Admissions and Communications (MAC) team in a highly successful and expanding school. The role will require a passion for marketing strategy, strong graphic design skills, and excellent written and spoken English.

**About the organization**
- Nord Anglia Education (NAE) is the world’s leading premium education organization, with more than 80 schools located across 30+ countries in the Americas, Europe, China, Southeast Asia, India and the Middle East. Together, our schools educate over 90,000 students from kindergarten through the end of secondary school. We are committed to providing a world-class, safe and happy environment in which students can thrive and learn.

**About the school**
- Nord Anglia International School Al Khor is a 3 - 18 through school with more than 1,160 pupils currently on roll. Our school resides in the town of Al Khor, 25 minutes north of Doha (the capital of Qatar). We educate both local and expat students through a bespoke and engaging Primary curriculum which draws on the National Curriculum of England as well as Qatar’s Ministry of Education curriculum.

**About the role**
- As a Marketing Executive, you will deliver clear, timely marketing materials including photography, videography, design, website development and any other required marketing support. In addition, you will serve as the lead of analytics
- and research-driven marketing strategy - to promote the school as a leader in the field of educational best practice, to increase advocacy, retention, and enquiries to the school.

**Key Responsibilities**
- Review marketing analytics to analyse website traffic, social media engagement, and campaign performance.
- Monitor trends in audience behavior to refine content strategy and improve engagement.
- Conduct market research to compare competitor schools’ marketing strategies, positioning, and enrolment trends.
- Gather insights on parent expectations, preferences, and decision-making factors through surveys, focus groups, and feedback analysis to inform marketing strategy.
- Create signage and displays that are representative of the school brand.
- Create school collateral, communications and events that adhere to the school brand guidelines.
- Support teachers with branding and provide them with templates they can use for their projects.
- Work closely with admissions, academics, and leadership teams to align marketing initiatives with school goals to ensure a seamless customer journey.
- Communicate with external vendors to negotiate best price and to ensure execution of deliverables as outlined in signed agreements.
- Design effective marketing materials.
- Design publications for the school.
- Design ads, both digital and traditional, as well as create digital ads via Meta Business Suite.
- Manage social media as a marketing tool and demonstrate proactive engagement on social media platforms.
- To communicate information visually using graphic design skills and packages (i.e., posters, website and yearbook layouts).
- Design wall art and support in making design decisions around the school.
- Increase online presence through digital marketing and social media.
- Continuously update a range of publications that supports the work of the MAC team.
- Develop publications that support the work of teachers and the design standard and branding of their documents.
- Continuously take photos and videos and update the digital content bank we have for communications, marketing and admissions use.
- Film and edit videos.
- Assist MAC team in various responsibilities, as needed.

**Skills and Competencies**
- The main skills required to endorse this role are:

- Experience of brand equity development
- Outstanding written and verbal communication skills in English
- Bilingual expertise in English and Arabic is preferable
- Minimum 2 years working in a marketing team/environment (agency, client or school related)
- Experience of campaign development including creative materials
- Resilient and flexible under pressure, especially during busy times
- Hands-on approach with solid organizational skills
- Self-starter, autonomous, and keen on taking the initiative
- Creative and technical thinking ability
- Self-motivated and adaptable to different tasks at hand
- Proficient communicator - both oral and written
- Please refer to the job description of the role for the following information:

- Job purpose
- Reporting to
- Key relationships
- Key results areas
- Performance measurement

**Selection Process**
- Start Date**:Sunday, 2nd March 2025.**
- At Nord