Marketing Officer

Description

Marketing Officer- Role Profile

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

In coordination with stakeholders:

• School Leadership Team
• School Admissions Team
• Regional Marketing Team (ISP Middle East)
• Third Party Vendors

Reporting Line:

School Principal (with dotted line to Regional Marketing Manager)

Role context

Moved by curiosity and empowered by self-confidence, students from ISP Schools thrive throughout their lifetime.

International Schools Partnership (ISP) is a global community of around 100 international schools across 25 countries. We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.

As the Marketing Officer for Park House English School, you will work in close partnership with the regional ISP Marketing Team, the school's Principal and the school's admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads. The post holder will develop and execute integrated (multi-touchpoint) campaigns to build brand awareness, attract qualified leads and nurture them through to enrolment.

The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector, while managing expectations across a number of internal and external stakeholders. The candidate should be equally proficient with day-to-day marketing operations, creative content development (written and visual), and strive under tight deadlines to meet the school's changing needs.

Marketing Officer Key Responsibilities

• School-level marketing strategy & planning (in partnership with regional marketing team & school Leadership Team)
• Develop the annual marketing plan designed for driving positive awareness of the school, qualified leads, enrolment growth and retention

• Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks, providing ideas for mitigating those risks.

• Brand management (in partnership with regional marketing team & school LT)

• Ensure brand and key messages are very clearly and consistently communicated across all marketing communications

• Act as brand guardian across the school to ensure teachers and staff also convey same messaging.

• Content marketing (in partnership with Regional Marketing Team and Admissions team)

• Plan the overall content calendar for the school across social media, email, website and other relevant touchpoints.
• Look for stories happening within the school that demonstrate the key messaging and brand values in action; capture these moments through photography & videography to use in marketing content (collaborating with internal staff where necessary)

• Develop marketing content, review it for accuracy, arrange signoff, get it published/promoted across the relevant touch points

• School Website:

• Ensure all content on the website is up to date and correct, and checking that all pages and functionalities are working properly.

• Plan & execute new content for the website, taking into consideration the school's marketing strategy and objectives

• Social Media Marketing & Community Management:

• Proactively manage the school's social media presence
• Create and post engaging content (text, image and video)
• Continuously monitor comments and messages, promptly responding as per community management guidelines

• Report on performance with recommendations for improvement

• Email/CRM (in partnership with Admissions & Regional Marketing Team)

• Plan, design, review and dispatch emails to prospective parents

• Review performance of emails and optimize accordingly

• Events: (in partnership with Admissions & Regional Marketing Team)

• Collaborate with Admissions on the event calendar to drive new enrolments and retention

• Collaborate with regional marketing team to promote the above admissions/retention events via email, whatsapp, website, social, on-premises content.

• Internal comms & PR: Support with PR/Comms content development and distribution on an as-need basis, in partnership with Regional Marketing Team and school LT.

• Offline marketing collateral planning: Partner with school LT and regional marketing teams to develop environmental branding, OOH placements, giveaways, etc

• Word Of Mouth marketing:

• Actively gather parent testimonials and promote on website, social etc.

• Actively manage reviews on third party sites

• Other Responsibilities

Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school.

Candidate Profile

• 3+ years experience in marketing or marketing communications
• Experience in schools is preferable
• Creative and self-motivated individual who likes working in a fast pace environment
• Performance/impact orientated
• Strong ownership of work with a hunger to "get it done" and "get it done well"
• Strong stakeholder management skills, as you will be dealing with strong characters
• Excellent planning, project management & prioritization skills
• Strong content creation skills: Photography, capturing and editing videos, creating content via tools like Canva, writing punchy and grammatically correct captions, etc.
• Good knowledge of social media management
• Experience creating emails and using CRM tools
• Experience editing websites via CMS systems
• Excellent attention to detail, especially with regards to content proofing
• Team player with a collaborative approach

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years' employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.