Brand Development Manager

2 days ago

Doha, Baladīyat ad Dawḩah, Qatar Family Food Centre Full time 100,000 - 120,000 per year
  • Develop and implement comprehensive brand strategies aligned with overall business objectives, ensuring brand consistency across all channels.
  • Conduct in-depth market research and competitive analysis to identify emerging trends and opportunities for brand growth and innovation.
  • Manage and oversee brand marketing campaigns, from concept to execution, ensuring they resonate with the target audience and drive engagement.
  • Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand alignment and consistency.
  • Monitor and analyze brand performance metrics, providing regular reports and insights to optimize strategies and improve ROI.
  • Manage and protect the brand's identity, including trademarks, logos, and visual assets, ensuring brand integrity.
  • Develop and maintain brand guidelines to ensure consistent brand messaging and visual representation across all platforms.
  • Oversee the budget for brand development activities, ensuring efficient allocation of resources and effective cost management.
  • Build and nurture relationships with external agencies, vendors, and partners to support brand initiatives and projects.
  • Stay informed about industry best practices, emerging trends, and competitor activities to identify opportunities for brand enhancement.
Desired Candidate Profile
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree is a plus.
  • Minimum of 5 years of experience in brand management, marketing, or a related field, demonstrating progressive career growth.
  • Proven experience in developing and executing successful brand strategies and marketing campaigns.
  • Strong understanding of market research methodologies, consumer behavior, and brand positioning.
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • Strong understanding of brand identity, brand guidelines, and visual brand standards.
  • A creative and strategic thinker with a passion for brand building and a results-oriented mindset.

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