Marketing Copywriter

1 week ago

Doha, Baladīyat ad Dawḩah, Qatar Meituan Full time

About Us
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.

What You'll Do
Content Creation & Copywriting 1.1 Write Arabic copy for digital ads, in-app banners, push notifications, landing pages, and emails. 1.2 Develop short-form scripts, taglines, and promotional messaging aligned with brand tone. 1.3 Localize English content into culturally appropriate Arabic—not literal translation. Campaign Messaging Development 2.1 Collaborate with designers and marketers to shape tone and narrative across campaigns. 2.2 Tailor content for different user lifecycle stages (new, active, churned). 2.3 Build messaging frameworks around key cultural and commercial events. Social Media & Brand Voice 3.1 Own Arabic content output across Instagram, TikTok, Snapchat, and more. 3.2 Monitor regional social trends and hashtags to stay culturally relevant. 3.3 Support PR and merchant marketing copy (e.g., co-branded campaigns, press releases) Cross-functional Collaboration 4.1 Work with Ops, CRM, and Design teams to ensure Arabic content consistency. 4.2 Participate in brand tone workshops, content reviews, and UX journey mapping.

What We Need From You

  • Native-level Arabic writing skills with strong English proficiency.2–4 years of experience in marketing copywriting, content marketing, or digital advertising.Familiarity with content needs of fast-moving sectors (e.g., delivery, e-commerce, tech). 2. Strong Arabic content portfolio across social, app, or website channels.Deep understanding of GCC audience tone, slang, and content consumption behavior.Ability to adapt writing style based on channel, audience, and campaign type.Comfortable working in a dynamic, deadline-driven environment.

What Makes This Role Exciting
Opportunities to learn and grow rapidly with Keeta's professional team.

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