Loyalty Campaign Officer
2 days ago
About the role
An exciting opportunity for Loyalty Campaign Officer to work under Marketing - QDFC.
The Loyalty Campaign Officer is responsible for supporting the execution of the QDF loyalty strategy driving revenue and loyalty KPIs including redemption, collection, penetration, acquisition, and average transaction value (ATV) from known customers. The role will work closely with the Loyalty Campaign Specialist, Head of Loyalty and QR Loyalty team (who own the customer and management of execution in all Privilege Club channels) to collaboratively execute campaigns and projects delivered across both QR and QDF channels and systems. The role will also work closely with the QDF Retail & F&B Operations teams to support training and communication needs for all loyalty processes delivered across QDF.
Operational Accountabilities;
Along with key stakeholders, support execution of key campaigns and projects, as well as delivery of the agreed overarching retail loyalty strategy to drive loyalty performance metrics including collection, redemption, revenue, penetration and ATV, leveraging the expertise of QDF Retail, F&B, Digital, IT and QR Loyalty teams.
Support the creative process for campaigns with internal and external agencies, to ensure campaign delivery in accordance with an agreed creative campaign brief.
Work with the QR Personalization Team to support on the co-ordination and delivery of personalized Retail & F&B campaigns.
Support the delivery and ongoing evolution of always on Avios currency activity across HIA to increase awareness of the Avios proposition at QDF.
Co-ordinate the execution of Privilege Club acquisition at HIA to increase volume of known customers across QRG enabling deeper personalization of campaigns.
Collaborate with QR Loyalty Proposition team to execute Privilege Club proposition enhancements implemented at QDF.
Manage creation of weekly reports to share with key stakeholders to review performance.
Collaborate with QR Loyalty on Campaign Reports to collate all channel and commercial metrics to review performance.
Support evolution of a test and learn approach to campaign optimization.
Support completion of all campaign reporting via presentations and use of data to provide recommendations for future activity.
Become the Operations Champion with a full understanding of the POS systems used in Retail and F&B
Co-ordinate delivery of materials required for the evolution of the Avios & Privilege Club training programmer for QDF Retail & F&B teams.
Create regular and insightful updates for the Operations Teams on Loyalty performance to drive focus and KPIs.
Support on execution and deployment of campaign assets within QDF Retail stores and F&B outlets
Support the initiation phase and delivery of IT projects by creating documentation to detail the desired customer outputs and the capabilities the project is planned to deliver.
Work proactively and collaboratively across the business where appropriate to achieve strong working relationships.
Collaborate proactively with other key customer facing stakeholders to ensure end to end delivery for campaigns and journeys, ensuring a seamless execution.
Proactively manage time and priorities with line manager, ensuring blockers are raised with recommendations, in a timely manner to keep deliverables on-track and drive efficiency.
Perform other department duties related to his/her position as directed by the Head of the Department
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You'll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.
Join us as we dare to achieve what's never been done before.
Qualification and experience:
High School Qualification / Vocational Qualification /Diploma or Equivalent (Type of Diploma Based on Role) with Minimum 5 years of job-related experience. OR
Bachelor's Degree or Equivalent with Minimum 3 years of job-related experience.
Good understanding and enthusiasm for the airline industry.
Excellent verbal and written communication skills to effectively interact and build rapports.
Ability to understand customer data and communicate it in a concise and relevant way.
Strong time management and prioritisation skills with an ability to handle fast paced delivery and multiple priorities.
A self-starter, working pro-actively to optimise and drive efficiencies.
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We've grown fast, broken records and set trends that others follow. We don't slow down by the fear of failure. Instead, we dare to achieve what's never been done before. So, whether you're creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.
Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
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