Executive Director

JOB SUMMARY

The Executive Director - Commercial Development is responsible for providing strategic, operational, financial and advisory services enterprise-wide to establish and implement a commercial strategy for Sidra. In consultation with the clinical and non-clinical executive team/s and governing body approvals, the post holder will seek opportunities, internally and externally, to provide a comprehensive program of short- and long-term revenue generation and growth for Sidra. The incumbent develops, implements and manages retail and service programs with local and international reach.

KEY ROLE ACCOUNTABILITES

Strategic

• Requires an entrepreneurial mindset, together with strong financial and marketing management skills, organisational abilities and interpersonal qualities.
• Participates in strategic management at the corporate level.
• Maximises business growth by developing strategic commercial management plans that support the delivery of Sidra mission and objectives. Ensures that the branch meets the support needs of the organization. 
• Supports the preparation of annual business plans and business cases for investment, as required. 

Development and Execution

• Researches new developments in healthcare and health services and tourism globally to support the identification and development of new commercial opportunities, and constructively challenging prevailing views on service models, use of technology and partnering. 
• Ensures potential service developments are based on clear criteria considering at a minimum market services gap analysis, activity modelling, economies of scale opportunities, existing or future infrastructure planning and future regulatory environment considerations.
• Collaborates with Marketing Department to plan and execute marketing campaigns to generate new revenue streams and promote business growth.
• Develops individual investment proposals and business cases to capture identified and approved opportunities across the business and in new areas such as specialised tertiary services, pharmacy manufacturing and production, R&D, JVs, private provision etc. 
• Guides and supports the development of supporting commercial analyses to ensure all proposed developments are commercially viable and sustainable considering at a minimum, payment systems based on private/public insurance and/or out of pocket payments, High level Capex, OpenX and staff costs and options for funding facility construction as required, including but not limited to PFI, PPP etc. 
• Evaluates the performance of commercial activities through data analysis.
• Takes responsibility for the identification, capture and on-going management of alternative sources of investment funding, such as through co-developments with industry partners, Private Equity firms and other relevant and notable investors in local and foreign markets. Developing potential options for ownership, management and ongoing development of the services.
• Develops options for the longer-term naming and branding for commercial ventures, undertaking brand research and analysis, including review of competitors/ best practice, internal & stakeholder interviews and wider health sector analysis.
• Ensures legal and regulatory compliance within the scope of responsibilities.

Engagement and Relationships 

• All aspects of this role are expected to require engagement and collaboration both internally and with external stakeholders and partners. The post holder shall design and deliver a plan to deliver this engagement to support development of the work.
• Develops effective partnerships with other organisations and investors, insurers and ministries, leading engagement to turn new propositions into commercially viable products (and/or services).
• Builds positive, open and transparent working relationships with colleagues across the joint working groups and committees.
• Builds positive, open and transparent working relationships with relevant bodies, Government Ministries and Health Economy partners.
• Develops investment networks and investor engagement events, leading commercial investment and contract negotiations.

Resource Management and Operations

• Determines application of all commercial staffing and other resources under his/her control. Manages and controls the annual budget and expenditures within it, including hospital retail programs and International Medical Affairs Office.
• Promotes Sidra mission, objectives and core values, and ensures high levels of employee engagement in the branch.
• Oversees the development, implementation and continual enhancement of learning and development programs for staff and contributes fully in Qatari national development and the wider learning and development initiatives in the organization.
• Provides effective leadership to both internal and 3rd Party programme/project resources directing them and overseeing the delivery of programme/project, work stream and individual objectives.
• Ensures any 3rd party support contracts are closely managed, deliver agreed deliverables and do not exceed allocated budgets.

QUALIFICATION & EXPERIENCE

Education

Bachelor's Degree in relevant field

Experience

15+ years' experience with progressive responsibilities in relevant field inclusive of;

• Leadership and commercial experience in a Healthcare setting 
• Significant experience in a senior commercial/programme management role in a complex environment with proven experience of working and contributing at Board level.
• Experience of forming and managing partnership relations with external organisations and working across a range of organisations to achieve significant collaboration and investment.
• Significant experience of strategic planning and development.
• Experience of building personal and professional credibility with the Board, management and staff; acknowledged as an expert in the field
• Proven record of leading a complex, multi-faceted new development and commercial programmes
• Experience of the strategic development, project/programme management and implementation of new infrastructure projects