PPC Specialist

2 weeks ago


Doha, Baladīyat ad Dawḩah, Qatar Holding Group Full time

Roles & Responsibilities

The main responsibilities will include but not limited to:

  • Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms for a variety of clients.
  • Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists across all regions.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on Google Ads, and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with our business goals.
  • Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly reports for all major metrics, goals tracking, ROI tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance ThinkMarkets goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Confident to discuss optimisation methods with management team, and clearly communicate the impact
  • Provide oversight and work closely with the other team members to meet ThinkMarkets goals.

Requirements:

  • 6 years plus direct PPC experience
  • Experience in data analysis and reporting
  • Proficiency in managing large scale PPC accounts in a various countries
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Experience with SA360 is a must
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, DataStudio.)
  • Understanding of HTML and XML is a plus
  • Strong computer skills (Microsoft Word, Excel, Outlook, and PPT) and ability to adapt to/learn new technologies
  • Excellent communication skills
  • Creative and contributes to brainstorming/strategy sessions
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
  • Strong proficiency in English required

Ability to commute/relocate:

  • Doha: Reliably commute or planning to relocate before starting work (required)

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