PPC Specialist
1 week ago
**Roles & Responsibilities**
**The main responsibilities will include but not limited to**:
- Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms for a variety of clients.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage the creation of large keyword lists across all regions.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Google Ads, and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with our business goals.
- Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate weekly and monthly reports for all major metrics, goals tracking, ROI tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance ThinkMarkets goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Confident to discuss optimisation methods with management team, and clearly communicate the impact
- Provide oversight and work closely with the other team members to meet ThinkMarkets goals.
**Requirements**:
- 6 years plus direct PPC experience
- Experience in data analysis and reporting
- Proficiency in managing large scale PPC accounts in a various countries
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Experience with SA360 is a must
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, DataStudio.)
- Understanding of HTML and XML is a plus
- Strong computer skills (Microsoft Word, Excel, Outlook, and PPT) and ability to adapt to/learn new technologies
- Excellent communication skills
- Creative and contributes to brainstorming/strategy sessions
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
- Strong proficiency in English required
Ability to commute/relocate:
- Doha: Reliably commute or planning to relocate before starting work (required)
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