Senior Media Executive

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Mindshare Full time

About us:

Mindshare is a global media and marketing services company formed in 1997.

As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.


Mindshare is the MENA region's premier global communications group, located in 10 countries across the GCC, Levant, and North Africa.

As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999.

Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation.

Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group.


At GroupM MENA, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.


Role Overview:


The
Senior Media Executive will work with the manager and multiple internal/external partners to plan and execute holistic media plans to ultimately contribute to the business growth of the category in charge.

This person would have to be comfortable working in a fast-paced team, but also act as a strong project manager that can manage multiple work streams and adapt to business change.


Responsibilities & Accountabilities:

  • Supporting the manager for holistic agency briefing and full funnel media planning (across TV, search, social, partner, display, and other offline and digital channels) in collaboration with Brand and Direct Ecommerce teams.
  • Working collaboratively with external agency partners to come up with the optimal media plans and making sure they get executed to plan.
  • Project management and quality control of running media campaigns (new product launches, marketing promotions, brand campaigns).
  • Media asset management from briefing into the creative team, to processing them to be run on media as planned.
  • Continuous analysis of performance vs. plan, whilst driving relentless data driven optimization across channel, audience, creative and conversion.
  • Manage day to day category budgets across media activities.
  • Other associated duties as required.

What are the measures of success?

  • You will have consistently delivered brilliant work to the client.
  • You will have delivered improvements in performance by proactively identifying opportunities.
  • You will have successfully helped to upskill the wider team, to ensure best in class planning, implementation, and performance.

About you:

  • 23 years media / digital marketing experience in either agency or clientside within relevant industry.


 English
  • Arabic (Excellent verbal and written skills).
  • Solid understanding of multiple media platforms and channels incl. Google Marketing Platform, Facebook Business Manager etc.
  • Good analytical and interpretation skills to drive action from insight and tell simple stories using the numbers and analysis.
  • Demonstrable project management and collaboration skills to obtain the best results and / or problem solve.
  • Objective driven; understanding the objective of the project/task and focusing to take actions that would help reach that objective.
  • Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions.
  • Team worker: should be able to build strong and cooperative relationships, work crossfunctionally with a wide range of people, and managing all stakeholders.

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