Marketing Specialist

3 weeks ago


Doha, Baladīyat ad Dawḩah, Qatar Baladi Express Full time

The ideal candidate will be responsible for the below Responsibilities:

  1. Plan, with co-ordination of performance manager, implement, and optimize push notification campaigns to drive user engagement, promote offers, and increase order frequency.
  2. Utilize and manage digital marketing tools for campaign execution, and reporting (e.g., social media management platforms, analytics tools, email marketing platforms).
  3. Monitor and analyze campaign performance, identify trends, and provide data-driven insights to optimize strategies and improve results.
  4. Collaborate with the broader marketing team on integrated marketing campaigns.
  5. Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the mobile app and food delivery space.
  6. Contribute to A/B testing initiatives to optimize marketing campaigns and user experience.
  7. Work closely with the product and tech teams to ensure seamless integration of marketing initiatives within the app.
  8. Develop reports and presentations to communicate campaign performance and insights to stakeholders.

Qualifications:

  1. Minimum of 3 years of proven experience in digital marketing, with a focus on app marketing and user acquisition.
  2. Demonstrable experience with push notification tools and platforms.
  3. Strong understanding and hands-on experience managing social media platforms for business growth.
  4. Proficiency in utilizing various digital marketing tools for campaign management, analytics, and reporting.
  5. Impressive problem-solving skills with the ability to analyze data, identify issues, and develop effective solutions.
  6. Excellent communication (both written and verbal) and interpersonal skills.
  7. Strong analytical skills and a data-driven approach to decision-making.
  8. Ability to work independently and as part of a team in a fast-paced environment.
  9. Familiarity with the Qatar market and consumer behaviour is a plus.
  10. Bachelor's degree in Marketing, Business, or a related field.
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