B2B Content Writer
2 weeks ago
We are seeking a self-driven, detail-oriented Bilingual B2B Content Writer with expertise in Arabic and English content creation. This role works closely with the Product Portfolio Management (PVPM) team, which leads B2B product marketing and collaborates with product managers to drive go-to-market strategies.
The ideal candidate is both creative and analytical, crafting engaging, technical, and business-focused content that aligns with marketing objectives, strengthens brand and product affinity, and drives lead generation.
Responsibilities- Write, review, and edit high-quality B2B content, including press releases, marketing campaigns, case studies, presentations, email content, and landing pages.
- Collaborate closely with the PVPM team to ensure content aligns with marketing strategies and product positioning.
- Work cross-functionally with design, digital, and media teams to develop compelling, high-impact content.
- Develop and maintain key messaging and tone of voice to ensure brand consistency.
- Craft engaging, audience-specific narratives that simplify complex business solutions.
- Ensure content is optimized for clarity, relevance, and SEO best practices where applicable.
- Manage multiple projects and deadlines, ensuring timely delivery of high-quality content.
- Effectively prioritize tasks, working efficiently in a fast-paced environment while maintaining attention to detail.
- Analyze content performance, using insights to refine messaging and improve effectiveness.
- Ensure compliance with copyright and ICT regulations.
- Portfolio of relevant work demonstrating expertise in B2B content writing.
- Fluent in both English and Arabic (mandatory).
- Bachelor's degree in Communications, Journalism, Marketing, Literature, or a related field.
- 7+ years of experience as a Content Writer, Content Creator, or Content Strategist in a B2B environment.
- Exceptional writing, proofreading, and storytelling skills.
- Experience with Oracle Eloqua or similar marketing automation platforms is a plus.
- Highly collaborative, with the ability to work seamlessly across multiple teams and stakeholders.
- Strong time management and project management skills, with the ability to meet deadlines in a fast-paced environment.
- Ability to work independently, adapt to change, and solve problems creatively.
- Strategic thinker with the ability to balance long-term goals with short-term execution.
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