Product Manager Credit Card
7 months ago
Support the Head in developing and implementing effective card products strategies and launching plans to achieve business objectives. Combine data driven insights with product vision & strategy to design new features and improvements to maximize impact and growth.
- Ensure adherence to all relevant departmental policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner.
- Support in defining key governance related documents, policies and procedures to enhance the control environment.
- Monitors the products trends to guide innovation and generate new ideas and communicates to concerned departments for business case write-up.
- Provide support in growing the proposition, client pricing, client rewards and client product portfolio management approach.
- Work with Head of department and cross-functional retail teams to understand the user base and business needs.
- Support the development of card specific product portfolios and rollout across the footprint to improve the cross-sell and marketing campaign performance.
- Identifies co-branding and Fintech opportunities and initiatives (based on value proposition) by building strategic alliances with partners.
- Analyzes sales figures and customer feedback in order to effectively monitor the performance of products and adjust product features as necessary.
- Provides inputs for pricing in line with financial analysis and the planning for new and enhanced products to ensure market competitiveness.
- Develops and maintains regular interaction with existing and potential customer databases through all means of communications in order to ensure cross-selling opportunities can be identified and capitalized upon.
- Identifies new business development opportunities in order to endure achievement of the goals and objectives while promoting Ahlibank.
- Conduct product specific research including extracting customer data and analyzing profiles to determine market and segment requirements.
- Analyses existing as well as new of assigned products portfolios and propositions. Build strategic alliances for effective pricing and rewarding initiatives.
- Work with Risk function to understand implication of risk policies on portfolios and revenue growth.
- Provide analytical information to retail sales and marketing teams to assist in developing growth strategies and promotional campaigns.
- Formulate and implement the high and mid customers segment strategies including sales scripts, training materials, manage processes and program for upsell, cross-segment client migration, and ensuring client experience is maximized.
- Collaborates with the sales and marketing to ensure that the required training and communication, including clients messaging, is provided regarding new products.
- Trains and supports Relationship Managers on new products and changes in product features in order to ensure adequate understanding and awareness and ability to recommend the same to the customers.
- Ensures that all relevant MIS reports are collated and prepared accurately as required by the HOD on the cards products.
- Represents the department and actively contributes in various committees/meetings (internal and external) as applicable and as per authority levels in order to ensure relevant matters are dealt with in a timely and efficient manner.
- Performs other related duties or assignments as directed by the management that are related to the department and are within expertise and skills of the jobholder.
**Minimum Experience: 08 - 10 years relevant experience in retail banking product management.**:
**Skills & Knowledge**:
- In depth knowledge of retail customer segments and strategies.
- Ability to effectively present information to top management.
- Good understanding of retail banking including products, marketing, sales, and segment.
- In depth knowledge of technical features and development of retail banking products.
- Knowledge in Project systems, Marketing, product and/or business.
- In depth knowledge of the competitive market with regards to Credit and Debit Cards, Remittance.
- Ability to manage complex projects, financial analysis, and promotion and packaging development.
This job has been sourced from an external job board.
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