Marketing Officer-outdoor/garden Furniture
4 days ago
**Job Title: Outdoor Furniture Marketing Specialist (with Design Expertise)**
**About Us**:
We are a leading company specializing in high-quality outdoor and garden furniture, offering stylish, durable, and functional products that elevate outdoor living spaces. We are seeking a creative and experienced Outdoor Furniture Marketing Specialist with a strong background in marketing and design to join our dynamic team.
As the Outdoor Furniture Marketing Specialist, you will be responsible for developing and executing innovative marketing strategies while leveraging your design expertise to visually communicate our brand and products. This role requires a blend of marketing acumen and design knowledge to drive our outdoor furniture brand forward across various platforms.
**Key Responsibilities**:
- **Develop and execute comprehensive marketing campaigns to promote outdoor and garden furniture across digital and traditional channels.**:
- Collaborate with the product and sales teams to align marketing efforts with product launches and sales goals.
- **Conduct market research to identify trends, customer insights, and competitor strategies within the outdoor furniture industry.**:
- Manage and optimize social media platforms, creating content that resonates with outdoor and garden furniture enthusiasts.
- Analyze campaign performance and develop strategies to improve reach, engagement, and sales.
- **Develop content for product listings, advertisements, and promotional materials, ensuring consistent branding**.
- Build and maintain relationships with influencers, industry experts, and media outlets relevant to outdoor furniture and design.
**Qualifications**:
- **Bachelor's degree in Marketing, Graphic Design, or a related field.**:
- **Minimum of 2 years of marketing experience in outdoor or garden furniture, with a strong design background.**:
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software.
- Creative mindset with an eye for detail, able to design visually appealing materials.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
**Preferred Skills**:
- Experience with 3D design or CAD for furniture-related visuals.
- Knowledge of outdoor furniture materials and trends.
- Experience in photography or video editing for content creation.
**Experience**:
- Marketing: 2 years (required)
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