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Marketing Manager
1 week ago
Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
**Job Description**:
Key Responsibilities - Manage, develop and implement a marketing and communications strategy by property for the Hotels & Resorts located in the assigned region - Manage all brand, advertising and marketing, creative and media buying - Maintain and direct all third party related agencies as per the hotels and resorts requirements - Manage an effective e-Communications and social media strategy to support the overall business objectives - Identify potential sponsorship and promotional opportunities for each property and manage the strategic business alliances and relationships - Monitor industry trends and keep senior managers appraised of brand perceptions and any potential issues that would have a negative impact on the business - Liaise and meet regularly with individual property General Managers and Department Heads to ensure that all specific requirements for marketing related work are managed - Effectively communicates with all levels, manage reports - A strong leader, who can articulate a vision and translate it to reality - Brand ambassador - Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans. - Create and implement PR plans and set budgets that help promote room, food & beverage and spa - Ensure dispatch and strong influx of relevant information to the key media - Pitch stories to the Maison to English and Arabic titles and develop PR coverage reports on a monthly basis - Manage media inquiries and interview requests - Coordinate photo shoots, promotional videos and any type of event that has to do with the communication and / or publicity of the hotel. - Be the guardian of the hotel's social media platforms - Develop social media campaigns to help achieve social media exposure and to drive followers - Develop and plan social media calendar; post daily feed for hotel's social media channels per hotel's brand standard
**Qualifications**:
Bachelor's degree equivalent International degree in Marketing, Business or Commerce MBA - 5+ years of international marketing and communications experience - Previous experience as Director of Marketing in a luxurious hotel brand or agency background
