Marketing Coordinator

3 months ago

Doha, Qatar Health and Beauty Group, Doha, Qatar Full time

**Health and Beauty Group, Doha, Qatar.**

The Health and Beauty Group (HBG) stands as a preeminent entity within the healthcare sector in Qatar. HBG encompasses an array of subsidiary companies, namely Tadawi Medical Center, Tadawi Pharmacy, and Ideal Diet Restaurant, collectively catering to the integration of health, wellness, and beauty.

**Job Title**:Marketing Coordinator**

**About the Role**:
As a Marketing Coordinator, you will play a crucial role in supporting the marketing team's efforts to promote the company's products, services, and brand. Your responsibilities will encompass a range of tasks aimed at executing marketing campaigns, maintaining brand consistency, and contributing to the achievement of marketing goals.

**Responsibilities**

**Marketing Campaign Strategy and Execution**
- Develop and implement comprehensive marketing campaigns that encompass both online and offline channels to effectively promote our medical services and our Ideal diet restaurant.
- Coordinate the creation of captivating marketing materials, including brochures, flyers, posters, and digital assets, to align with the campaign goals.
- Monitor and assess the performance of marketing campaigns, leveraging data-driven insights to optimize strategies for maximum impact on both the medical sector and the Ideal Diet restaurant.

**Content Creation and Engagement**
- Generate compelling and relevant content for various communication platforms, encompassing our website, social media profiles, and other relevant channels.
- Oversee the management of our social media presence, curating content, scheduling posts, and actively engaging with our audience to foster a lively online community that values both medical well-being and a healthy diet.

**Branding and Messaging Coordination**
- Collaborate seamlessly with graphic designers, copywriters, and external partners to ensure a consistent brand image and messaging across all marketing materials and campaigns that reflect our dual focus on medical wellness and healthy dining.
- Keep a keen eye on industry trends, competitor activities, and emerging digital marketing technologies to steer the development of effective marketing strategies that resonate within both sectors.

**Media Relations and Communication**
- Foster and nurture relationships with local media outlets and journalists, facilitating the creation of press releases and garnering media coverage to heighten the visibility of both our medical services and our Idea Diet restaurant.

**Financial Management**
- Take charge of managing the marketing budget, continuously tracking expenses linked to various campaigns, ensuring optimal resource allocation for the combined promotion of our medical sector services and Ideal diet restaurant.

**Education and Engagement**
- Play a pivotal role in planning and executing engaging public activities aimed at promoting our medical services and the offerings of our healthy diet meal restaurant.
- Collaborate closely with medical professionals to gather patient success stories and testimonials that can be utilized to reinforce our marketing efforts in both sectors.

**Skills and Abilities**

**Communication Abilities**:

- Proficient in articulating accurate organizational service information to a diverse audience through clear written and spoken communication.
- Skill in crafting both captivating and educational content for a variety of marketing platforms.

**Innovative Ideation**
- Possesses a creative mindset for designing visually appealing marketing materials and devising inventive campaign concepts.
- Capable of transforming health and medical concepts into engaging and relatable content for diverse platforms.

**Digital Marketing Expertise**
- Fundamental grasp of SEO, SEM, and digital advertising methods to amplify online visibility.

**Industry Insight**
- Familiarity with healthcare industry regulations, compliance standards, and patient confidentiality protocols.
- Knowledge of medical terminology and a general understanding of clinical services and procedures.

**Strategic Vision**
- Adept at aligning marketing endeavors with the holistic business goals and objectives of the medical center and Ideal Diet restaurant.
- Empowered to contribute to the formulation of comprehensive marketing strategies.

**Analytical Perspective**
- Demonstrates analytical skills to interpret data and metrics, empowering well-informed decisions and optimization of marketing approaches.
- Proficient in employing analytical tools to monitor campaign performance and extract actionable insights.

**Relationship Cultivation**
- Exhibits strong interpersonal aptitude to foster and maintain relationships with medical professionals, patients, local media, and stakeholders.
- Skilled in gathering patient testimonials and success stories that reinforce marketing endeavors.

**Time and Task Management**
- Effective time management capabilities to prioritize responsibilities, meet deadlines, and oversee

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