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Marketing Services Manager

1 month ago

Doha, Qatar Visa Full time

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.

**Join Visa: A Network Working for Everyone.**

**Job Description**:
Position Summary:
The Marketing Services Manager reports to the Sr Director Marketing Services GCC and will deliver marketing value to our clients, working closely with Solutions VCA, and Account Executive Management teams.

**Responsibilities**:
Based in Doha, Qatar the role will bring the “best of Visa” marketing to clients, working cohesively with the Visa marketing community locally and regionally,
- Contribute to developing deep client partnerships by providing marketing support including marketing analysis, insight development and campaign activities to assist clients to drive Debit and Visa portfolio growth
- Work with the Business teams to convert client marketing incentives into tailor-made co-marketing campaigns to drive Visa and client priorities including but not limited to acquisition, usage and cross border
- High quality execution of agreed marketing programs, evaluating effectiveness and efficiency of the programs to continuously optimize performance
- Determine best use of Visa assets aligned with client strategies and optimal outcome for Visa
- Manage vendors to ensure “client centric” view in the development and implementation of client driven campaigns
- Identify opportunities in the market through tracking of key payment trends, cardholder behavior, and evaluate them to create strategic recommendations for future business propositions.
- Continually monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern. Feedback and update all staff as appropriate and recommend strategies and solutions

**Client Marketing Strategy & Activities**
- Develop promotion and go-to-market plans in close cooperation with local, regional stakeholders including Solutions, Business development, and MS&A
- Deliver marketing insights & data capabilities to drive deep partnerships with clients including research, studies and best practice benchmarking through the Visa marketing community
- Ensure client’s marketing needs are being met through cross-functional & regional teams on insights, measurement & co-creation requirements.
- Provide in-depth understanding and analysis of payments industry, regulation, consumer trends and competition
- Review implementation of plans on an ongoing basis and provide guidance to external and internal stakeholders to ensure that KPIs are achieved
- Work with clients to drive internal staff advocacy for Visa brand and client co-marketing activities.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.

**Qualifications**:

- Minimum of seven years of relevant experience in a marketing team, ideally from similar industries such as Financial Services, Technology or Telecommunications
- Marketing campaign management, particularly for multi-channel, digital centric campaigns
- Marketing KPIs and return on investment analysis
- Market research briefing, analysis and insight development
- Understanding of media strategy / planning
- Budgets & forecasting
- Proven relationship management and negotiation skills.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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