Marketing and Events Manager
5 months ago
**Duties and Responsibilities**
- To plan, manage, coordinate, market and deliver a range of events, masterclasses, conferences, webinars and activities.
- Accountability for event and marketing planning and delivery for the program.
- Delivering a series of events, conferences, masterclasses and workshops that deliver innovative and engaging content to businesses on how to increase their knowledge and understanding to improve their business.
- Responsibility for all aspects of live event delivery.
- Management of the customer experience including measuring effectively both customer satisfaction levels and impact of the program.
- Deliver and organize all events and projects in a smooth and controlled manner, using the established event / project management process.
- Research, liaise and negotiate with venues and other key suppliers to ensure the best price.
- Research and liaise with suitable speakers, trainers and facilitators for the program, ensuring content is topical, relevant, engaging.
- Management of the quality assurance process for event and workshop program.
- Budget management.
- Manage all venue, catering, signage, AV and other suppliers.
- Sponsor, exhibitor, delegate and stakeholder management and liaison.
- Deliver all projects in line with our standards of ISO 9001 for quality, ISO 14001 for environmental business management and ISO 20121 for sustainable event management.
- Effective on-site management and control during set up, delivery and breakdown for all events.
- Ensure robust customer satisfaction and impact evaluation processes are in place for all events and workshops and to support creation of post event evaluation reports.
- Regularly monitor feedback relating to events and workshops and to take appropriate actions.
- Plan, implement and evaluate marketing and communication plans to ensure the correct positioning of the company events and its associated services and/or brands are relevant to internal and external markets and programs it represents.
- Create and deliver innovative and results-driven marketing and communication plans to ensure the correct positioning and demand levels for the service are met.
- Execute these marketing and communication plans, including the development of a range of marketing collateral, content and campaigns, and include a focus on the effective use of social media and digital marketing tactics.
- Content manage the website and social media platforms and write creative, engaging and accurate content for the promotion of events and services, ensuring brand values are demonstrated consistently through all communications.
- Work with colleagues to establish and use relevant branding and designs for event publicity.
- Ensure all marketing complies with required branding guidelines.
- Take responsibility for delivering target numbers for events and projects through effective delivery of marketing/communication plans.
- Compile briefs for the procurement of services to support communications needs and requirements and lead media and PR relationships.
- Agree a balanced scorecard of critical success factors, measures and targets for each market/product campaign, measuring performance and taking pre-emptive/corrective action as appropriate, and inform future plans.
- Gather, analyze and present structured information for use by the Management Team and external stakeholders in corporate planning.
- Manage the data lists within the service ensuring appropriate permissions are gained to market the services.
**Qualifications and Requirements**
- Bachelor's Degree in Marketing, Advertising, Events, Sales and related field
- 7 to 10 years experience in Marketing and Events field
- **Salary to be discussed upon interview.**_
**Job Type**: Contract
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