Marketing and PR Specialist
3 weeks ago
**Role Overview**:
The Bilingual PR and Marketing Specialist will be responsible for managing the public relations efforts, maintaining positive brand image, developing engaging content, securing high-value media coverage and executing creative marketing strategies across multiple platforms.
**Key Responsibilities**:
**Content Strategy and Creation**
- Collaborate with the Content Specialist to write and review scripts for photo/video shoots, ensuring they resonate with Arabic-speaking audiences as well.
**Media Relations and PR Management**
- Cultivate and maintain relationships with journalists, influencers, and key media contacts.
- Craft compelling press releases, articles, and social media content.
- Draft and distribute bilingual press releases (English & Arabic) to announce company updates, product launches, and milestones.
- Ensure Dieture’s brand representation in the media remains consistent and positive.
**Shoot Coordination and Execution**
- Plan and schedule photo/video shoots for social media, website, and promotional campaigns.
- Coordinate with internal teams, photographers, videographers, and models to ensure smooth execution of shoots.
- Oversee post-production to ensure all final assets meet brand standards before publication.
- Organize and maintain a digital asset library for easy access to marketing materials.
**Event Planning & Participation**
- Identify key industry events, trade shows, and networking opportunities for Dieture.
- Develop comprehensive event plans, including budgeting, logistics, and execution.
- Gather feedback post-event, assess impact, and document insights for future improvements.
**Social Media Engagement Management**
- Monitor and engage with followers promptly and professionally across all platforms.
- Collaborate with the content team to develop engagement-driven content strategies.
**Education & Experience**:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 3+ years of experience in PR, marketing, content creation, or digital marketing.
- Journalism background is preferred.
- Experience in media relations, including working with journalists and influencers.
- Familiarity with the food, health, or lifestyle industry is a plus.
**Skills**:
- Strong understanding of product offerings, with the ability to feature Dieture in the media with writing, editing, and storytelling skills.
- Experience in media outreach, press releases, and influencer collaborations.
- Fluency in Arabic and English language.
- Ability to identify, plan and execute the events successfully.
- Knowledge of SEO, social media management, and online engagement strategies.
- Strong communication and negotiation skills.
**Personal Attributes**:
- Ability to generate innovative marketing and PR ideas.
- Excellent verbal and written communication skills.
- Ensures accuracy and quality in content and campaigns.
- Works well with teams and takes initiative.
- Positive attitude, collaborative spirit, and strong interpersonal skills.
**Education**:
- Bachelor's (required)
**Experience**:
- PR and Marketing: 3 years (required)
**Location**:
- Doha (preferred)
Application Deadline: 15/03/2025
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