Trade Marketing Manager

1 month ago


Doha, Qatar Oilexec Full time

_**Role Purpose**:_ Grow business and market-shares in market of Qatar through developing and implementing Trade Marketing activities
- **Responsibilities**:_
- Establish a Promo plan according to the trade promo calendar and in line with brand priorities & communicate with the trade.Manage implementation of promotional activities
- Monitor and evaluate the effectiveness of trade promotional campaignsManage the trade marketing budget, ensuring effective allocation of it
- Define shelf layouts for prime shelf and implement in the Trade
- **Additional Responsibilities**:_
- Track and evaluate expenses related to promotions and summarize the same in presentation format
- POSM forecast and proper utilisation of it
- Implement brand initiatives to the trade.
- Competition monitoring and analysis
- Developing Trade Leaflets/ flyer designs
- **Professional Experience and Education**:_
- university graduate in Business Administration or similar
- 3 years Trade Marketing experience with FMCG
- fluent in English, written and spoken
- **Interactions (Internal &External)**:_
- **Internal**: Head of Sales
- **External**:Retail customersCountry responsible at principal sideMarketing team on principal side

**Specific skills and knowledge**:

- Strong analytical skills and ability to identify growth potentials
- Good Drive and Execution; proactive behaviour, also looking beyond own area of responsibility
- Good strategic thinking

Application Question(s):

- Expected salary?
- Notice Period?

**Experience**:

- Trade Marketing with FMCG: 3 years (preferred)



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