Director of Sales
3 weeks ago
The position
DOSM - Director of Sales & Marketing
Luxury Wellness resort
**Main requirements**:
**Ideal profile**: DOSM in a luxury wellness resort
International experience
Wellness-oriented, focused on wellbeing, with a holistic approach
**Sales**: strong on the high-end luxury market
Communication, PR, Marketing
The mission
Assist the leadership team of the Resort translate the group's strategy into actionable programs, and develop activities, while ensuring the right structure and operational policies and procedures are in place
Responsible to plan and implement sales and marketing and product development programs, targeted to local and international markets
Increase brand awareness and promote the resorts services and products in ways that strengthens the reputation of the organisation and facilitates its growth
Ambassador of the Group wellness and sustainability culture, promote its awareness amongst team members, clients
Partners, vendors by leading by example and develop activities and programs that consistently embrace and reflect the resort's culture and brand standards
Main responsabilities
Key representative of the wellness Resort brand in conjunction with the leadership team
Responsible for the launch and ongoing development and management of the Wellness Resort brand
Ensure all sales and marketing activities are carried out honestly, ethically and culturally appropriate
Monitor competitor set and market situation, gleaning intelligence for business development.
Develop insight from customer base use of services and from feedback to formulate into new service development, to
improve marketing communication and to improve profitability
Develop and manage a productive relationship with ownership, resort leaders and team and corporate office
Attend and participate in meetings with owners, executive team, and department team.
Promote a friendly, dynamic and collaborative work environment that includes, open communication, teamwork,
participation, creativity, trust, respect, professionalism and fun.
Live a sustainable and wellness lifestyle by example and action
Take a positive and resourceful approach to every project and activity
key operational responsabilities
Responsible for the set up and operations of the sales and marketing department of the resort to ensure goals and
objectives are achieved
Develop and implement strategic marketing plans and sales plans and forecasts to ensure organizations goals and
objectives are achieved
Develop and manage the sales and marketing operating budgets
Plan and oversee advertising and promotion activities including print, online, social media and direct mail
Develop and recommend resorts positioning and pricing strategy
Achieve satisfactory profit/loss ratio and market share in relation to present standards and industry and economic trends.
Ensure effective control of marketing results and take corrective actions to guarantee that achievement of marketing objectives falls within designated budgets
Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
Monitor competitor resorts, sales and marketing activities.
Establish and maintain relationships with industry influencers and key strategic partners.
Manage agency relationships to achieve business goals including creative, public relations, website and social media
channels
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