Digital Channel Manager
2 days ago
We are seeking an experienced Digital Channel Manager to join our Commercial team in Doha, Qatar. As a key member of the team, you will be responsible for managing the planning and execution of Direct activities within the assigned Region.
Your primary goal will be to position QR.com as the customer's preferred booking channel by ensuring relevant products and functionalities are available/sellable on the website and/or mobile apps.
To achieve this, you will work closely with manager digital and marketing and regional teams to develop a digital direct campaign strategy aimed at serving preferential content, fares, products, and features to make QR.com and mobile the customers' preferred booking channel.
Key Responsibilities- Monitor the day-to-day digital direct operations of the team, ensuring alignment with established processes and timelines.
- Support and implement the regional digital direct strategy for the assigned region, providing regionalized inputs and insights to ensure relevance to the market context.
- Work with stakeholders to develop product positioning and messaging for new and current products in terms of price, quality, and specific focus markets.
- Manage the full portfolio of products and define advertising channels, exclusive deals, and preferential inventory in cooperation with revenue management.
- Identify new trends and opportunities to implement for QR.com, promote the direct online experience for our customers, and achieve clear recognition as one of the leading direct travel propositions at regional level.
- Minimum 6 years of relevant experience with 3 years of managerial experience in E-Commerce.
- Strong experience required in marketing as well as digital.
- Overall marketing fundamentals including brand awareness techniques.
- Excellent English language communication skills – spoken/written.
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