Marketing Campaign Specialist
4 days ago
Job Description
The Marketing Specialist, Strategic Accounts, will play a key role in developing and executing marketing initiatives for our government clients. This includes:
- Accounts Marketing Strategy
- Develop comprehensive marketing strategies tailored to each account.
- Conduct market research to identify trends, opportunities, and competitive landscape within digital skilling for government.
- Campaign Development and Execution
- Plan and execute integrated marketing campaigns, including digital marketing, content marketing, events, and public relations.
- Create compelling marketing materials, including proposals, presentations, and digital content, that resonate with government audiences.
- Client Relationship Management
- Build and maintain strong relationships with clients and stakeholders.
- Collaborate with sales and business development teams to support client acquisition and retention efforts.
- Content Creation and Management
- Develop and manage content that addresses the specific needs and challenges of clients.
- Ensure all marketing materials comply with government regulations and guidelines.
- Performance Measurement and Reporting
- Track and analyze initiatives performance, providing regular reports and insights.
- Measure ROI and optimize marketing strategies based on data-driven insights.
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