Campaign Manager

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Snoonu Full time
Roles and responsibilities

Devise marketing campaigns with the intent of creating leads and acquiring customers.
Recruit, brief and manage contract or freelance staff to work on campaigns.
Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered.
Ensure content created is accurate and error-free.
Continuously assess and report on the results of campaigns and implement improvements where necessary.

(Some of) What you will be doing:

Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
Supervise the execution, monitoring and measurement of marketing campaigns and their success
Ensure campaign implementation follows organizational guidelines
Compile regular reports of campaign performance and results
Improve new campaigns using data and feedback from existing and previous projects
Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers.
Campaign Planning and Strategy:

Develop and execute comprehensive campaign strategies that align with the company's marketing and business goals.
Work with senior management and cross-functional teams to ensure campaigns meet objectives and align with brand guidelines.
Create a detailed campaign roadmap, including timelines, budget, resources, and KPIs.
Campaign Execution:

Lead the execution of marketing campaigns across various channels (digital, social media, email, print, etc.).
Collaborate with creative teams to design visually compelling ads, videos, content, and messaging for the campaigns.
Oversee the creation of content calendars, ensuring that all assets are delivered on time and align with campaign goals.
Budget Management:

Manage the campaign budget, allocating resources effectively and ensuring that spending stays within the allocated budget.
Monitor ad spend and adjust campaign parameters as needed to optimize performance and return on investment (ROI).

Desired candidate profile

A bachelor's degree in marketing, communication, or any relevant field
A post-graduate qualification in marketing may be desired.
Must have 3-6 years of relevant experience is highly preferred
Be a critical thinker with strong problem-solving skills.
Exceptional project management and communications skills are essential.
Have proven experience of managing B2B and B2C campaigns.
Understand current local and international marketing trends
The ability to successfully manage multiple campaigns running at the same time.
Campaign Management Expertise:

Proven experience in planning, executing, and managing campaigns across multiple channels such as digital, print, and broadcast.
Knowledge of campaign lifecycle management, from concept and strategy to execution and analysis.
Digital Marketing Skills:

Strong experience with digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and a deep understanding of SEO, PPC, social media marketing, and email marketing.
Ability to manage online campaigns, track performance metrics, and make data-driven decisions to improve results.
Project Management:

Strong project management skills, including the ability to lead teams, manage budgets, timelines, and resources effectively.
Familiarity with project management tools (e.g., Trello, Asana, JIRA) for tracking tasks, collaborating with teams, and ensuring project success.
Analytical and Data-Driven:

Proficiency in data analysis, including tracking KPIs, ROI, and other performance metrics to measure campaign effectiveness.
Ability to interpret data insights and adjust campaign strategies to improve engagement and outcomes.

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