Sales and Marketing Director
1 month ago
The Director of Sales and Marketing is responsible for leading the sales function and building long-term, value-based customer relationships to achieve property sales objectives.
Main Responsibilities- Work closely with the Sales Team and General Manager to develop and implement a sales strategy that aligns with the hotel's goals.
- Develop and execute an aggressive solicitation program to increase business and revenue.
- Collaborate with the Executive team to create and implement a sales plan that addresses revenue, customer needs, and market trends.
- Analyze market information and implement strategies to achieve the hotel's financial room and catering goals.
- Assist Revenue Management in completing accurate six-period projections.
- Review sales and catering guest satisfaction results to identify areas for improvement.
- Direct and manage the forecasting process in conjunction with the Revenue Department to ensure accurate, timely, and complete information.
- Compile and/or direct the preparation of the annual Sales & Marketing plans, quarterly updates, and the annual Budget.
- Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
- Develop and manage relationships with key stakeholders, both internal and external.
- Work collaboratively with off-property sales channels to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
- Attend customer events, trade shows, and sales missions to maintain, build, or develop key relationships with OSO/ASO Managers and customers.
- At least 6 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience.
- Supervisory experience required.
- Must have a driver's license in the applicable state.
- Must be proficient in Windows, Company-approved spreadsheets, and word processing.
- Long hours sometimes required.
- Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.
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