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Digital Marketing Business Analyst
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As a Digital Marketing Business Analyst at EPAM Systems, you will be responsible for gathering and analyzing business requirements related to digital marketing initiatives for our flag carrier client. This includes campaign management, customer segmentation, and personalization.
Collaboration and DocumentationYou will collaborate with stakeholders to document functional and interface specifications, as well as non-functional requirements, ensuring alignment with business objectives and technical feasibility. Your comprehensive test cases will support the digital marketing team in user acceptance testing (UAT) to validate the functionality and usability of software solutions.
Leadership and CommunicationYou will lead and mentor other business analysts as part of a distributed team, fostering collaboration and knowledge sharing to drive successful project outcomes. Your strong communication skills will enable you to present findings, consult with stakeholders, and negotiate solutions, driving consensus and alignment on project requirements and deliverables.
Industry ExpertiseYou will stay abreast of industry trends and best practices in digital marketing and marketing cloud technologies, providing valuable insights and recommendations to enhance project outcomes. Your expertise will be invaluable in driving the development and implementation of solutions with user story creation, team coordination, project scope tracking, and managing requirements.
