GCC Trade Marketing Executive
2 days ago
At WHOOP, we're dedicated to empowering individuals to unlock their full potential through a deeper understanding of their bodies and daily lives. Our mission is to provide innovative solutions that help people perform at a higher level.
Job DescriptionWe're seeking an experienced Trade Marketing Manager to drive our retail business across the GCC region. This role requires a seasoned professional with a proven track record in managing high-value accounts, developing strategic relationships, and delivering on sales targets.
The successful candidate will lead the planning, design, execution, and performance analysis of both in-store and online marketing initiatives, ensuring a seamless and impactful brand experience across all retail channels. Strong market trends and customer preferences knowledge is essential for this position.
Key Responsibilities:
- Continuously assess market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipeline and marketing & sales strategy.
- Build and sustain strong relationships with key GCC accounts, collaborating closely with marketing, operations, product, membership services, and finance teams to ensure a cohesive brand experience.
- Design and deploy effective point-of-sale (POS) materials, in-store displays, and digital assets, localizing global assets as needed.
- Develop and implement training initiatives for retail associates to boost product knowledge and customer engagement.
- Utilize sales and market insights to enhance market positioning and maximize brand exposure.
- Monitor account performance, including sales, revenue growth, and door turn, to create data-driven insights and optimize strategies.
- Manage and allocate budgets to maximize ROI for all omni-channel marketing activities, adapting to market dynamics as needed.
To succeed in this role, you'll need:
- Bachelor's degree in Business, Marketing, or a related field (MBA is a plus).
- 7-8 years of experience in trade marketing, with strong knowledge of the GCC retail and e-commerce landscape, including cultural and operational nuances.
- Proven ability to execute high-quality omni-channel campaigns and in-store activations.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to manage multiple priorities in a fast-paced environment and make data-driven decisions.
- Passion for fitness, health, and technology.
- Willingness to travel (10%), including quarterly visits to WHOOP HQ in Boston, MA.
- Fluency in English is required; Arabic is a plus.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
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