Head of Marketing Agency for Event Company
4 days ago
Job Title: Head of Marketing Agency for Event Company
Company: Course
Job Description:
A leading event company, Course, is seeking a highly skilled and experienced Head of Marketing Agency to lead the marketing efforts for their events. As the Head of Marketing Agency, you will be responsible for developing and implementing effective marketing strategies and campaigns to promote the events and services of Course.
Key Responsibilities:
- Develop and Execute Comprehensive Marketing Strategies: Create and implement marketing plans to drive brand awareness and increase event attendance.
- Conduct Market Research: Identify target audience and industry trends to inform marketing decisions.
- Collaborate with Internal Teams and External Partners: Work with internal teams and external partners to create and implement impactful marketing campaigns.
- Manage and Optimize Digital Marketing Channels: Oversee the management and optimization of digital marketing channels, including social media, email marketing, and website content.
- Oversee Marketing Materials Production: Manage the production of marketing materials, such as brochures, banners, and promotional videos.
- Analyze Campaign Performance: Analyze campaign performance and provide regular reports and insights to stakeholders.
- Stay Up-to-Date with Industry Best Practices: Stay current with industry best practices and emerging marketing trends.
- Manage Marketing Budget: Manage the marketing budget and allocate resources effectively.
Requirements:
- Proven Experience: Proven experience as a Head of Marketing or similar leadership role.
- Event Industry Knowledge: Solid understanding of the event industry and marketing strategies for promoting events.
- Leadership Skills: Strong leadership and team management skills.
- Digital Marketing Expertise: Excellent knowledge of digital marketing channels and platforms.
- Creative Mindset: Creative mindset with the ability to develop unique and impactful marketing campaigns.
- Analytical Skills: Analytical skills to monitor and measure campaign performance.
- Communication Skills: Strong written and verbal communication skills.
- Education: Bachelor's degree in marketing, business, or a related field.
Benefits:
The salary details will be discussed during the interview.
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