Media Investment Executive
3 days ago
About the Role
We are seeking a highly skilled Media Buyer to join our team at lxbfYeaa.
The ideal candidate will have a strong background in digital advertising, analytics, and campaign management.
Responsibilities
- Develop and manage ad campaigns on Google Ads and Meta to align with client goals and audience targeting.
- Manage a substantial monthly ad spend, ensuring optimal allocation across campaigns to maximize ROI.
- Write compelling and persuasive ad copy.
- Devise and implement comprehensive ad strategies that effectively reach target audiences and achieve campaign objectives.
- Conduct regular A/B testing to refine ad copy, targeting, and placement to improve campaign performance.
- Utilize analytics tools to track campaign performance, providing detailed reports and actionable insights to stakeholders.
- Work closely with the marketing team to understand the core audience and create high-converting funnels.
- Implement and manage attribution models to accurately measure the impact of ad campaigns on overall client objectives.
Requirements
- A proven track record of managing large-scale ad campaigns on Google Ads and Meta, with a minimum monthly ad spend of $100k.
- The ability to write compelling ad copy.
- Strong proficiency in using analytics and reporting tools to measure success and make informed decisions.
- The ability to develop strategic ad campaigns that align with client objectives and market trends.
- Excellent communication abilities to effectively collaborate with clients and present complex data.
- A deep understanding of ad buying, budgeting, A/B testing, and digital marketing metrics.
- The capability of responding to changing market conditions and client needs with agile campaign adjustments.
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