E-Commerce Data Insights Specialist
1 week ago
The E-Commerce Pricing and Data Analyst is a crucial role at Starlink ME, responsible for driving business growth through data-driven pricing strategies. This involves analyzing market trends, competitive pricing, and sales performance to inform decisions that maximize profitability.
Responsibilities- Develop and implement comprehensive e-commerce strategies to increase online traffic, conversion rates, and overall sales.
- Analyze sales performance, identify opportunities for pricing adjustments, and ensure products are competitively priced while maximizing profitability.
- Collaborate with marketing and sales teams to implement strategies that enhance revenue and improve customer experience.
- Create and execute an e-commerce strategy aligned with business objectives, focusing on increasing online traffic and conversion rates.
- Explore new business opportunities, partnerships, and market trends to drive growth.
- Ensure the daily operations of the e-commerce platform (website and app) are functional, user-friendly, and aligned with the brand's image.
- Work closely with IT and development teams to manage updates, troubleshoot issues, and implement new features.
- Optimize the user journey from browsing to checkout, ensuring a smooth and engaging customer experience.
- Manage product reviews, feedback, and customer inquiries related to online purchases to improve satisfaction.
- Coordinate with Digital Marketing to align e-commerce activities with broader online marketing campaigns.
- Manage promotions and online sales campaigns, such as discount codes, flash sales, and holiday promotions.
- Analyze e-commerce performance metrics, including traffic, conversion rates, average order value, and customer retention.
- Prepare regular reports on sales performance and marketing campaign effectiveness.
- Develop and manage the e-commerce budget to ensure cost-effective strategies maximize ROI.
- Oversee pricing strategies for online products, considering competitors and market demand.
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