Trade Marketing Manager

1 week ago


Baladīyat al Ghuwayrīyah, Qatar Landmark Retail Group Full time

Job Summary:

We are seeking a highly skilled Trade Marketing Executive to join our team at Landmark Retail Group. As a key member of our marketing team, you will be responsible for developing and implementing effective trade marketing strategies to drive sales and revenue growth.

Key Responsibilities:

  • Develop and Implement Trade Marketing Strategies: Create and execute trade marketing plans that align with our business objectives and drive sales growth.
  • Manage Trade Spend and A&P Budget: Oversee the allocation of the Advertising & Promotion (A&P) budget across all brands, ensuring optimal ROI.
  • Build Relationships with Suppliers: Foster strong relationships with key suppliers to identify new revenue opportunities and negotiate favorable terms.
  • Supervise Trade Promotions: Plan and execute trade promotions, including window schemes, season launches, sales, promotions, and offers.
  • Category Management: Work closely with brand managers to develop and implement category management strategies, including planogram, promotion, merchandizing, and communication.
  • Execute BTL Activities: Manage the execution of below-the-line (BTL) activities, including new store launches and consumer promotions.
  • Manage Marketing Materials: Oversee the production of marketing materials, including leaflets, posters, and flyers, ensuring high-quality content and design.
  • Review and Analyze Performance: Regularly review the effectiveness of trade marketing initiatives and take corrective actions to optimize results.
  • Collaborate with Cross-Functional Teams: Work closely with graphic designers, brand visual merchandisers, and corporate brand teams to ensure seamless execution of trade marketing initiatives.
  • Familiarity with Social Media and Web Analytics: Stay up-to-date with the latest social media and web analytics trends to inform trade marketing strategies.

Requirements:

  • Proven experience in trade marketing or a related field.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
  • Familiarity with social media and web analytics tools.


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