Senior Customer Lifecycle Marketing Manager

1 week ago


Baladīyat al Ghuwayrīyah, Qatar GitLab Full time

Job Summary

We are seeking a highly skilled Customer Lifecycle Marketing Manager to join our team at GitLab. As a key member of our marketing organization, you will be responsible for developing and executing email marketing programs that drive revenue growth and customer retention.

About the Role

The ideal candidate will have a strong background in customer email marketing, preferably in an enterprise SaaS technology company. You will be responsible for creating and optimizing email marketing programs that leverage customer behavior data and 3rd party signals to drive revenue growth and prevent churn.

Key Responsibilities

  • Create and continuously optimize email marketing programs that leverage customer behavior data and 3rd party signals to drive revenue growth and prevent churn.
  • Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact.
  • Partner with Marketing Analytics to define customer lifecycle reporting and create dashboards to analyze tests and monitor performance against goals.
  • Map GitLab's customer lifecycle stages and create strategic initiatives for each stage of the customer journey, including onboarding, expansion, and retention.
  • Identify key measurable metrics that these lifecycle programs can effectively influence.
  • Build and maintain relationships with Product Marketing, Developer Relations, and Sales to ensure messaging in our campaigns is accurate, differentiated, and meaningful to our target personas.

Requirements

  • 5+ years of experience in customer email marketing, preferably in an enterprise SaaS technology company.
  • Cutting-edge email marketing best practices, along with strong copywriting and copy editing skills.
  • Expertise in Marketo for marketing automation, including audience segmentation and email templates.
  • Strong internal communication and cross-functional coordination skills.
  • Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
  • Experience driving up-sell and cross-sell programs from conception through implementation.

What You'll Bring

We're looking for a talented and experienced marketing professional who can help us drive revenue growth and customer retention through effective email marketing programs. If you have a passion for customer-centric marketing and a strong background in email marketing, we'd love to hear from you.



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