Senior Marketing Strategist

2 days ago


Doha, Baladīyat ad Dawḩah, Qatar TeKnowledge Full time
Job Description

As a Senior Marketing Strategist, you will play a key role in developing and executing marketing initiatives for government clients. This involves creating comprehensive marketing strategies tailored to each account, conducting market research to identify trends and opportunities, and planning and executing integrated marketing campaigns.

The ideal candidate will have a strong understanding of the public sector and government procurement processes, as well as excellent communication and project management skills. You will work closely with sales and business development teams to support client acquisition and retention efforts.

Key Responsibilities:

  • Develop and Implement Comprehensive Marketing Strategies: Create tailored marketing plans for each account, leveraging your knowledge of the government sector and digital skilling programs.
  • Conduct Market Research: Analyze trends, opportunities, and competitive landscapes within digital skilling for government.

Campaign Development and Execution:

  • Plan and Execute Integrated Marketing Campaigns: Utilize your expertise in digital marketing tools and platforms to drive awareness of skilling initiatives.
  • Create Compelling Marketing Materials: Develop proposals, presentations, and digital content that resonate with government audiences.

Client Relationship Management:

  • Build and Maintain Strong Relationships: Foster strong relationships with clients and stakeholders, ensuring alignment with their needs and government procurement requirements.
  • Collaborate with Sales and Business Development Teams: Support client acquisition and retention efforts through close collaboration with cross-functional teams.

Content Creation and Management:

  • Develop and Manage Content: Create engaging content that addresses the specific needs and challenges of clients, while ensuring compliance with government regulations and guidelines.
  • Oversee Thought Leadership Content: Coordinate the creation and distribution of white papers, case studies, and articles that showcase TeKnowledge's expertise.

Performance Measurement and Reporting:

  • Track and Analyze Performance: Regularly report on initiative performance, providing data-driven insights to optimize marketing strategies.

This role requires a results-driven marketer with excellent communication and project management skills, capable of navigating the complexities of the government accounts.



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