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Brand Manager

3 weeks ago

Doha, Qatar SCRUFF Full time

We are currently looking for Brand Manager - Banking for our Qatar operations with the following skill sets and terms & conditions.

**Responsibilities**:

- Analyze brand positioning and consumer insights
- Shape and communicate the brand vision & mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Devise innovative growth strategies
- Align the brand around the brand’s direction, choices, and tactics
- Proven working experience as Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing, advertising or a related field

Responsible for ensuring that the products, services, and product lines that fall under their domain resonate with current and potential customers.
Continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.
Act as the brand guardians of the brand
Work with several departments within the Organization
Work tirelessly with the marketing department on making sure that every aspect of the brand strategy is just right.
She/He needs to be in contact with other departments such as finance, marketing communications, sales, and product development to ensure a strategic overview of the business and future market opportunities.
Coordinate with the marketing and advertising agencies to make sure they’re respecting the brand purpose and guidelines throughout every communication.Focus on the consumer and be able to draw on consumer research and monitor market trends What are their reactions to the marketing campaigns? What’s being said on social media and how are people talking about the brand. How is the brand manager, managing or monitoring this process?

Terms and conditions
Joining time frame: 2 weeks (maximum 1 month)

**Additional Information**:
**Terms and conditions**:
**Joining time frame**:maximum 4 weeks