Trade Marketing Manager, Gcc

4 days ago

Doha, Qatar WHOOP Full time

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

We are seeking an experienced Trade Marketing Manager to drive WHOOP’s retail business across the GCC region. This role requires a seasoned professional with a proven track record in managing high-value accounts, developing strategic relationships, and delivering on sales targets to establish WHOOP as the leader in human performance across the GCC.

Reporting to the Sr. Manager, Trade Marketing, this role is pivotal in shaping WHOOP’s physical and digital footprint across the GCC region. You’ll lead the planning, design, execution, and performance analysis of both in-store and online marketing initiatives, ensuring a seamless and impactful brand experience across all retail channels. This position is ideal for someone who thrives on both strategic planning and hands-on execution, with a strong grasp of regional market trends and customer preferences, ready to make a lasting impact in a fast-growing, dynamic market.

**Responsibilities**:

- Continuously assess market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipeline and marketing & sales strategy.
- Build and sustain strong relationships with key GCC accounts, collaborating closely with marketing, operations, product, membership services, and finance teams to ensure a cohesive brand experience.
- Design and deploy effective point-of-sale (POS) materials, in-store displays, and digital assets, localizing global assets as needed.
- Develop and implement training initiatives for retail associates to boost product knowledge and customer engagement.
- Utilize sales and market insights to enhance market positioning and maximize brand exposure.
- Monitor account performance, including sales, revenue growth, and door turn, to create data-driven insights and optimize strategies.
- Manage and allocate budgets to maximize ROI for all omni-channel marketing activities, adapting to market dynamics as needed.

**Qualifications**:

- Bachelor’s degree in Business, Marketing, or a related field (MBA is a plus).
- 7-8 years of experience in trade marketing, with strong knowledge of the GCC retail and e-commerce landscape, including cultural and operational nuances.
- Proven ability to execute high-quality omni-channel campaigns and in-store activations.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to manage multiple priorities in a fast-paced environment and make data-driven decisions.
- Passion for fitness, health, and technology.
- Willingness to travel (10%), including quarterly visits to WHOOP HQ in Boston, MA.
- Fluency in English is required; Arabic is a plus.

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