Senior Associate Digital Marketing

**Business Unit**
- QNB - Qatar**Division**
- Retail Banking**Department**
- Retail Banking**Country**
- Qatar**Closing Date**
- 03-Aug-2026

**About QNB**:
Established in 1964 as the country’s first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.

QNB Group’s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.

QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor’s (A), Moody’s (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.

Based on the Group’s consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.

QNB Group has an active community support program and sponsors various social, educational and sporting events.

**Job Purpose Summary**:
The incumbent will contribute to the development and implementation of digital marketing campaigns, focusing on content creation, SEO optimization, and social media engagement. This role supports the broader marketing objectives by ensuring content alignment with campaign goals, optimizing digital assets for search visibility, and engaging with the customer base through digital channels.

**Essential Duties & Responsibilities by Dimensions**:
**A. Shareholder & Financial**:

- Proactively and accountably assist in the implementation of the strategies and plans to achieve migration, transactions volumes, and revenue, profit and cost savings targets for the Group Retail Digital Business unit
- Proactively support in meeting target budgets and working closely with partnerships of Group Digital Business units as well as local and International partners to evaluate opportunities for establishing partners to meet the end to-end value chain requirements of customers.
- Support the new initiatives that supports migration and preferred digital touch point use through relevant market intelligence and internal data analysis
- Support Group Retail Digital Business in drawing a sustainable and future proof product lifecycle strategy
- Recommend and implement innovative marketing strategy to transform the Bank into the Bank of future by leveraging technological advances with a vision to serve the customers with end-to-end integrated services of Banking & beyond
- Achieve and exceed KPI targets set for the unit aligned with Group Retail Digital Business
- Implements KPI’s and best practices for Senior Associate, Digital Marketing
- Promote cost consciousness and efficiency and enhance productivity, to minimise cost, avoid waste, and optimise benefits for the bank

**B. Customer (Internal & External)**:

- Drive and develop marketing, and embrace digitization into all customer related processes and channels to improve customer experience and satisfaction. Formulate a customer focused multichannel strategy and transform the customer engagements from conventional channels into digital channels. Establish leadership in the brand identity, particularly in the digital spectrum
- Support the development of strategies to drive Group Retail Digital Business customer penetration, acquisition and retention
- Build and maintain strong and effective relationships with all other related functions / units to achieve Group’s goals / objectives
- Adapt marketing approaches from successful allied industries in a smart manner and implement marketing initiatives to boost the revenue and profitability of existing business while at the same time focusing on future needs of customers.
- Set up channels for taking continuous customer feedback leading to analysis that drives process transformation projects
- To assist customers in all their queries on Bank’s product and seek solution to their requests
- Maintain activities in accordance with Service Level Agreements (SLAs) with internal departments/units to achieve improvements in turn-around time.
- Build and maintain strong/effective relationships with related departments/units to achieve the Group’s objectives
- Provide timely/accurate data to external/internal Auditors, Compliance, Financial Control and Risk when required

**C. Internal (Processes, Products, Regulatory)**:

- Maintain and conduct activities in compliance with policies and procedures, regulations and prevailing best practices
- Directly report and work under the supervision of VP Digital Marketing (Line Manager)
- Conduct meetings, prepare, and deliver presentations, as appropriate and requested by VP Digital Marke