Commercial Activity Specialist

**Job Requisition ID**:164513

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

**Overview of the role**:
To inspire and surprise visitors by presenting and communicating the IKEA Home furnishing offer with strong visual impressions that exceed visitor’s expectations. This will strengthen the IKEA Brand and convert more visitors into customers.

To ensure that external MEDIA & DIGITAL ADVERTISING and Store communication is aligned with Local Marketing program (in coordination with Com & in team and Marketing team - SO) and researched, formulated and delivered in an accurate, timely, high quality and effective manner to have the same tone of voice in the customer journey.

To lead, develop and inspire the Store CAT team, other store functions and the Communication and Interior Design co-workers in increasing vitality and seasonality, knowledge of life at home and local market.

Support IKEA FAMILY membership, program and activities include creating fun, surprising and relevant store solutions that contribute to positioning the IKEA Brand and the IKEA store as an up-to-date and innovative destination that always offers something new.

**What you will do:

- **
- Lead and inspire the Visual Merchandising and Interior Design/Activity co-workers and develop their visual merchandising and range presentation competence in order to strengthen the uniqueness of the IKEA identity in the stores.
- Support the Visual Merchandising/Activity co-workers in
- creating inspiring range presentation solutions that reflect life at home activities with seasonal relevance connected to the commercial activities.
- Responsible for the implementation of the vitality Calendar in the store. (360 approach, planning (store media aligned with media, commercial meetings, implementing and follow up together with the Sales Activity manager)
- Contributes in delivering the department action plan and ensures that specific store design initiatives are focused in order to grow our business and supporting Vitality/Activity commercial calendar.
- Responsible to be part of the Commercial CAT team in the store and take all the necessary steps to get an activity implemented.
- Actively contribute in the regional Visual Merchandising Leaders network and share regional directions and global tools with the Visual Merchandising/Activity co-workers in the store.
- Ensure IKEA uniqueness and IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with our Vitality calendar and Store activities.
- Using knowledge of the IKEA Concept, strategic messages and the IKEA Swedish identity to plan, create and implement store solutions that support the commercial priorities and facilitate the mechanical sales system.
- Optimize sales by supporting local marketing initiatives, drive traffic to the store by supporting commercial calendar, communicates with Com&In and Marketing team - SO before executing details of marketing initiatives.
- Partner with other functions to organise Vitality/Activity meetings and activates local activities including new launches, seasonal celebrations and/or events.
- Gathering information and run survey’s results for initiatives.
- Obtain relevant product and service information from the various departments and communicate it to the co-workers, allowing them to communicate to our customers in an accurate and timely manner.
- Develop, identify, utilize and update communication channels for delivering key messages (i.e. Intranet, monthly newsletter, etc.).
- Assist store management in a crisis situation by creating key communication messages and FAQs.
- Identify co-worker target groups and ensure that their information needs are met.

IKEA FAMILY assignments:
Support all IKEA FAMILY initiatives

Work closely with other departments to ensure IKEA FAMILY concept and benefits are available and visible throughout the store.
- Products offer
- Services offer
- IFB offer
- Seminars and workshops offer
- Working with store sales/shopkeepers to make sure that the IKEA FAMILY shop is in shape as new at all tim